About
Personal Touch The Fish Superstore looks modest from the parking lot, but step inside this Princeton, WV shop and the scale catches you off guard — five separate rooms lined wall to wall with aquariums. More than one visitor has admitted being amazed at the sheer number of fish tanks packed into this family-owned business, which has grown into one of the largest independent aquarium stores in southern West Virginia and a longtime fixture in Mercer County. Freshwater is the heart of the place.
You'll find community fish, cichlids, and bettas for sale in Princeton, WV, alongside aquatic plants for planted tanks and a rotating selection that keeps regulars coming back. Pond keepers have a real reason to stop by too: the store keeps koi and pond plants available in Princeton for anyone building or refreshing an outdoor water garden. Saltwater hobbyists will find tanks here as well, rounding out a livestock selection that is genuinely broad for a town this size.
Beyond the fish, Personal Touch leans into its full mom-and-pop pet-store roots, with snakes, reptiles, birds, and small mammals filling out the rooms. Browsers love meeting the resident "shop pets" — a 50-year-old parrot and a couple of enormous pythons among them. On the practical side, it stocks new and used aquarium equipment at reasonable prices, a budget-friendly touch for hobbyists piecing together a setup, and if something isn't on the shelf the staff will track it down for you.
What customers mention most is the people. Reviewers repeatedly describe the staff as friendly, patient, and happy to talk through fish compatibility or bearded dragon care, and families with kids are made to feel at home. It is the kind of local aquarium store where folks will drive a couple of hours just to walk the rooms.
For anyone in the Princeton area hunting for freshwater fish, koi, or gear in person, it remains the go-to stop.
What they offer
Fish & livestock for sale at Personal Touch The Fish Superstore in Princeton, WV
Personal Touch The Fish Superstore stocks cichlids, goldfish, koi, betta fish, aquarium plants and freshwater, saltwater & pond fish for sale in Princeton, WV. As an aquarium store serving Princeton, WV, it also carries dry goods and aquarium equipment.
- Livestock & products
- Specializes in
Highlights
What makes them special
- Five separate rooms of aquariums — one of the largest independent aquarium selections in southern West Virginia
- Freshwater community fish, cichlids, and bettas for sale, plus koi and pond plants for outdoor ponds
- Stocks both new and used aquarium equipment at reasonable prices
- Family-owned mom-and-pop shop with friendly, knowledgeable staff and resident shop pets like a 50-year-old parrot and large pythons
- Loyal regulars drive a couple of hours to shop this Mercer County store
From keepers
Customer reviews
“They were very polite and helpful and answered all of the questions we had for them the place was very clean we are very happy with the outcome and they have real good prices as well We will definitely be back”
— Tiffany Williams5.0a month ago“Great selection and super super friendly staff But a few of the critter are in small cages and unkept I get they are not a zoo and I do see the staff trying to keep up...maybe more employees are needed! But if you're looking for a unique addition to your family do check them out!”
— Ravens Wood4.0a month ago“This place has so much potential. Let’s start with the birds. The cages are gross and need cleaned. The waste was more than a day or two. Snakes ball pythons. On reptile carpet really no hides at all. These Babies need humidity and they was dry and stressed. The fish tanks they pride themselves on so many. However most only have a few fish in them and fish are scarred throughout the different tanks. Most need a good cleaning. What gets me none of the workers where cleaning they was sitting outside outside talking. Nobody even offered to help us. There is so much potential that isn’t capitalized on.”
— Anthony Marks2.0a month ago“Very nice local pet store for fish, snakes, reptiles and birds. Looks like a mom and pop kind of shop and was amazed at the amount of fish tanks they had set up. Cool place to stop by and look if your looking for a new pet and the "Shop Pets" are nice to look at as well they had a 50 year old parrot and some huge Pythons that had a sign up saying last weighed at 200# (I think could have been 150#). Staff was friendly and the also stock koi for your outdoor ponds. I am very glad I stopped by and will definitely go again when in town.”
— Joshua Brammer5.03 months ago“Friendly staff and family owned. Just wish the tanks were better maintained. Great prices though!”
— Jenna4.04 months ago“Love this store”
— Greg Wise5.0Edited 4 months ago“Some of nicest people extremely informative and great with kids. They all make you feel at home. Enjoy every moment we go there. Told us a lot about our bearded dragon. Fair priced extremely organized, clean and helpful. Beautiful fish, snakes,lizards and anything else you need for your pet. Always open and ready to work hard to provide top notch care for our pets. I have to say from my experience most of the 1 star reviews have to be from Karen or opponent reviews. I have not seen any of the complaints to be true. I rebuild motorcycle carbs and tune them so I know great customer service when I see it.”
— Jason Kissee5.0a week ago“Very Friendly service 😀 clean and organized we had a great time looking around! 😊”
— Nicky Kidd5.0a month ago“They have everything you need and all kinds of things you want”
— arthur justus5.03 months ago“Absolutely went down hill and extremely rude this time around their birds r all shoved in small cages covered in feces their snakes have no humidity to actually be able to breathe hints r they r sick,all have horrible sheds they r unhealthy u can tell no hides nothing, all dirty, not to mention owner is just smoking constantly around these reptiles (and me when I was there and obviously pregnant too) which is extremely toxic they need to be be rescued not BOUGHT they probably wont last long at all in this health conditions, all very sad environment for a ton of their animals animal control needs to come do a review Worst pest store around Mercer and near just go to Snook’s or ur local breeders”
— CyberWolfDragon1.03 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (304) 487-0742 to confirm current availability, hours, and services before visiting Personal Touch The Fish Superstore.