About
Walking into Discus Madness in Union, New Jersey feels less like visiting a fish store and more like stepping into a curated gallery of living color. Row after row of immaculately clean tanks house what many customers consider the finest discus collection within hundreds of miles — deep red turquoise, smokey white butterflies, and an ever-rotating selection of strains and varieties that even seasoned collectors find hard to resist. One reviewer, who has visited specialty discus shops around the world, says Discus Madness definitively stands out.
The showroom lives up to its name in scale and ambition. Visitors consistently note the absence of sick or deceased fish in any tank — a rarity in the aquatic retail world — and the spotless condition of both the facility and the water. Lighting is clearly chosen to showcase the fish at their best, but the vibrancy speaks to genuine animal husbandry, not just presentation.
Beyond discus, the store carries a solid assortment of other freshwater species including tetras, angelfish, and rare finds like Zebra plecos (L046), along with tropical plants and a full range of tank equipment and accessories. Staff members like Danny and Rebecca earn repeated praise for their patience, expertise, and genuine willingness to field every question, no matter how basic. They handle both in-store interactions and phone orders with equal professionalism — one customer noted their call was answered on the first ring, with fish shipped out promptly and arriving healthy.
Speaking of shipping: Discus Madness runs a serious online operation. Their packing is borderline legendary — one Zebra pleco buyer joked that the box could survive a Super Bowl field goal kick. Fish arrive well-insulated, secure, and in excellent condition, drawing repeat customers from as far as central Pennsylvania and Queens, New York.
Pricing is frequently described as fair and competitive for the quality offered, though be warned — multiple reviewers caution that once you start browsing, each tank looks better than the last and your wallet may not survive the visit.
What they offer
Livestock, services, water
- Livestock & products
- Services
- Specializes in
Highlights
What makes them special
- Largest and most diverse discus selection many customers have seen, with strains like deep red turquoise and smokey white butterfly
- Spotless facility with no sick or deceased fish observed across all tanks
- Ships fish nationwide with exceptional packing and reliable delivery
- Carries rare species like Zebra plecos (L046) alongside tetras, angelfish, and tropical plants
- Draws dedicated customers from Queens NY, central Pennsylvania, and beyond
From keepers
Customer reviews
“Superstore with a wide variety of products.”
— hellen paraiso5.0a day ago“Very knowledgeable and great selection”
— Mike Maydick5.03 days ago“Great place with great stuff. Danny was great.”
— Jalen Benson5.06 days ago“I visit here often. Fish always in excellent condition.”
— Amy Dougherty5.02 weeks ago“I love the aquarium store. Their attention is spot on. I recommend it to anyone to come to this place. You will leave satisfied.”
— Malbis Jaquez5.03 weeks ago“Amazing Aquarium Experience, Amazing Stocks, I definitely will be coming back, great staff, great advice aswell.”
— Nnamdi Uzor5.03 weeks ago“Discus Madness is absolutely top-tier. From start to finish, the experience is professional, seamless, and incredibly accommodating. Their variety of fish is outstanding—healthy, vibrant, and clearly well cared for. Every order is handled with attention to detail, and delivery is always reliable and on time. It’s rare to find a business that consistently delivers quality and service at this level. Highly recommend Discus Madness to anyone looking for excellence you can trust.”
— Michael Angelo Petruzzi5.0a month ago“If your a discus enthusiast look no further place is a gem it hits all the check marks place is spotless both in and out of tanks fish literally glow I'm sure their lighting helps but it shows you the extra length taken to showcase the fish. I also did not find not one deceased or sick fish in any of the tanks which i dont yhink ive ever experienced in any aquatic store The magic happens when you interact with the staff patience knowledge and experience and they handle all questions with an answer no matter how lame. The only downside to going in person is once your in your there your choices are endless one tank is better than the next get ready to spend. In terms of pricing very very fair in for the type of the quality your getting. Well worth my trip from Queens NY on New year's eve. Definitely will be back.”
— Nick Efraim5.0a month ago“The owner is very friendly and knowledgable”
— Khoa Nguyen5.0a month ago“Amazing selection of fish wonderful knowledgeable staff would definitely recommend this store to any aquarium hobbyist.”
— Jose Duran5.0a month ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (917) 304-4334 to confirm current availability, hours, and services before visiting Discus Madness Inc. Showroom open to the public..