About
Aquarium Paradise in Belleville, New Jersey occupies a complicated space in the local fishkeeping scene — a store with genuinely impressive stock that has become increasingly difficult to actually visit. At its best, this classic neighborhood fish shop features a stunning frontosa tank at the entrance that reviewers say alone warrants the trip, along with a deep selection of freshwater exotics including piranhas, cichlids, and community fish at competitive prices. The owner, Pedro, has earned loyal fans for his willingness to spend real time educating hobbyists, particularly newcomers navigating the hobby for the first time.
One regular raves about thriving Amano shrimp and live plants purchased here, noting that Brazilian fish in their home tank are eager for more greenery from the shop. But a significant and growing concern dominates recent reviews: the store's unpredictable hours. Multiple customers report arriving during posted business hours only to find the doors locked, with no signage, no voicemail, and no online updates explaining the closure.
Some visitors have peered through the glass to see tanks still stocked with fish and moisture collecting inside, raising questions about whether Aquarium Paradise is still operating at all. The lack of communication has frustrated even would-be supporters who understand the realities of running a small business. When the store is open, opinions split sharply on tank conditions.
Some customers describe dirty tanks, overcrowded fish, and dead stock floating in displays — a jarring sight in any aquarium shop. Others counter with praise for the selection, the pricing, and the personal attention they've received. The store has also drawn at least one saltwater customer, though freshwater clearly dominates the inventory.
Aquarium Paradise has the bones of a beloved local fish store — knowledgeable staff, exotic species you won't find at chain pet stores, and that old-school hobbyist atmosphere. But until the hours stabilize and tank maintenance improves, visiting requires patience and a willingness to make multiple attempts before the door actually opens.
What they offer
Livestock, services, water
- Livestock & products
- Services
- Consultation
- Specializes in
Highlights
What makes them special
- Impressive frontosa display tank at the entrance
- Owner Pedro known for in-depth fishkeeping advice and education
- Exotic freshwater species including piranhas and cichlids
- Live plants and Amano shrimp available
- Competitive pricing compared to big box stores
From keepers
Customer reviews
“Owner did not ask if we needed help, place did not look anything like the pictures and a customer brought in 2 dead fish absolutely horrible business I definitely do not recommend going here This place needs to be shut down”
— Jerry Kaufman2.0a month ago“I used to go here years ago with my son. Great store with amazing selections. Even the owner was very cool.i am not sure what is going on now?”
— J W5.03 months ago“Lots of dead fish, tanks are dirty and way too small for the large fish that's in them, staff doesn't really speak or ask if you need help with anything.”
— Kendra1.04 months ago“Every time I come here to try and buy a fish they are never open what’s going on is this even a real store? They don’t have a sign saying when they will be coming back and the hours online definitely say they’re open zero out of 10 what type Of business is this where they’re never open I I’m starting to think that’s not even a business at all”
— Leslie Bonsu1.08 months ago“Wonderful store with a beautiful selection and friendly staff. I will be back for more fish :)”
— Diamond Battle5.08 months ago“Came here on Friday for the first time at 12:30 to come check the store out and buy saltwater fish and they were closed without warning. No sign, nothing online about it. Poor communication especially if you’re going to be closed.”
— Sam Daniel1.08 months ago“Owner and staff great people”
— Edgar Martinez5.09 months ago“Very nice people Very helpful 👍🏻”
— abil luna5.09 months ago“showed up today 4/8/25 its closed even though google says its open, and looks like its really moist inside from all the water against the glass, took a few photos, there are still fish in there, calling doesnt do anything.”
— Jessica Rojas1.09 months ago“My Amano shrimp 🦐 are doing incredible and the plants I’ve purchased are great too! One plant really took off and the others are slowly adjusting. The owner and sales team are great! I stopped by today but there was no way of leaving a voicemail so I’ll come back another time ! Fantastic store ! I have Brazilian fish that would enjoy more 🌱plants for shelter”
— Safron5.010 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (908) 634-0825 to confirm current availability, hours, and services before visiting Aquarium Paradise.