About
Jay's Jungle has been a Provo fixture for decades — some customers remember shopping here thirty years ago — and it's built a loyal following largely on the strength of its freshwater fish department. " The selection runs deep, featuring species that multiple customers say they've never encountered at other local shops, including rare morphs alongside everyday community fish like goldfish and tetras. Live aquarium plants are also available, and the pricing across fish and aquarium supplies draws frequent praise for undercutting both chain pet stores and other independent shops in the area.
The store itself is bigger than it looks from the outside, packed floor to ceiling with animals and supplies. Beyond fish, Jay's Jungle stocks reptiles, birds, small mammals, invertebrates like jumping spiders, and feeder insects including crickets, mealworms, and fruit fly cultures that one customer called the best they'd ever purchased. It's a true multi-species pet shop with an old-school, independent feel — no corporate polish, just dense inventory and competitive prices.
Staff interactions are generally positive, with many reviewers noting quick, knowledgeable help when shopping for fish or supplies. The store's freshwater fish quality, in particular, gets high marks from aquarists who've compared them to big-box alternatives and found Jay's animals healthier and more vibrant. It's worth noting that the reptile side of the business draws significant criticism.
Multiple reviewers have raised concerns about enclosure sizes, lighting, and the condition of leopard geckos, ball pythons, and axolotls. This is a recurring theme that prospective reptile buyers should be aware of. For freshwater fishkeepers in Provo and greater Utah County, though, Jay's Jungle offers a combination of variety, fair pricing, and local expertise that's hard to match.
The aquarium section alone makes it worth the trip.
What they offer
Livestock, services, water
- Livestock & products
- Specializes in
Highlights
What makes them special
- Consistently praised as the best freshwater fish store in Utah County
- Rare fish morphs and species not found at other local pet stores
- Competitive pricing on fish and aquarium supplies — often cheaper than both chains and independents
- Live aquarium plants available alongside a wide fish selection
- Long-established Provo business with over 30 years of history
From keepers
Customer reviews
“Jay is a very nice guy and it is close to my house. I love thos place”
— Laura Haycock5.0a week ago“Great pet store with lots of options”
— Feller Stone5.0a week ago“Love Jay's Jungle!!!”
— Sha5.0Edited 2 weeks ago“Staff was their to help an quickly understood what I needed.”
— Grace Vieira4.0a month ago“Really knowledgeable and helpful staff that made sure I got what I needed in a quick manner. Better pricing for crickets than our normal store”
— Malina Nielson Grigg5.0a month ago“Take care of your reptiles. Really?? Is it that hard to look up a YouTube video on what they need. This leopard gecko is probably dead by now. Also you put like 4 crested geckos in an undersized tank.”
— Austin Dotson1.0a month ago“Decent people, non ideal conditions for leopard geckos, and axolotls. Would go back if they pay more attention to what they can properly care for.”
— Ser Snow1.02 months ago“The Axolotls are missing limbs, leopard geckos are malnourished. It made me sick to see so many helpless animals mistreated, and then being sold to unsuspecting customers.”
— G1.02 months ago“Pretty good.”
— Evan Christensen5.02 months ago“This place will surprise you! First the store is huge inside with one of the best varieties of animals. Supplies prices are the normal, but pet prices are the best! Very fear prices and great inventory. Totally recommended.”
— David Gervic5.02 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (801) 356-7387 to confirm current availability, hours, and services before visiting Jay's Jungle.