Yellow City Pet Supply

Yellow City Pet Supply in Amarillo, Texas is not a fish store — it's a beloved, family-owned pet supply shop with a devoted following built almost entirely around dogs. Owner Jason and his wife Abby have created something special on the Amarillo retail landscape: a carefully curated selection of premium dog food, treats, supplements, and accessories paired with private self-service dog wash stations that customers rave about. The wash stations are the store's signature draw.

Each is a private, enclosed room with professional-grade water pressure, all supplies included, and a booking system that makes the process seamless. Customers with dogs ranging from 80-pound sheepadoodles to 110-pound giants praise the convenience of not hauling wet towels and dog hair through their homes afterward. Jason personally greets visitors, walks them through the setup, and even hands out duck heart treats to freshly bathed pups.

On the retail side, Jason is particular about what he stocks — he and Abby only carry products they'd give their own dogs. That philosophy resonates with customers navigating allergies, picky eaters, and senior dog nutrition. The store carries Steve's frozen raw food (one of the few local sources), along with high-quality kibble, mix-ins, supplements, toys, collars, and leashes.

A loyalty program rewards regulars with a free bag of dog food after every twelfth purchase, and first responders receive a discount. What truly sets Yellow City apart is the personal touch. Jason remembers customers by name.

Staff carry heavy food bags to the car. The store is immaculately clean and well-organized. Travelers passing through Amarillo have stumbled in and left wishing they lived closer.

9-star rating across 274 reviews, Yellow City Pet Supply has earned a fiercely loyal customer base in Amarillo — the kind of local business where people say "I will never go anywhere else" and genuinely mean it. It's a dog-focused operation through and through, and it excels at exactly what it does.