Frog Prince Aquatics

Tucked away in Grants Pass with barely a sign to mark it, Frog Prince Aquatics is the kind of place you stumble into and immediately wonder how you went so long without knowing it existed. The sprawling property is a maze of buildings, outdoor ponds, tents, and garden spaces that feel more like wandering through a private aquatic zoo than shopping at a retail store. A massive koi pond out back — home to fish reportedly over 60 years old — sets the tone for a business that clearly lives and breathes aquatic life.

Pond keepers across southern Oregon make pilgrimages here, and for good reason. The selection of butterfly koi, standard koi, and goldfish is extensive, and the pond plant collection draws rave reviews — water lilies, aquatic grasses, and more, all clearly labeled with descriptions and prices. Several customers from Medford and White City noted Frog Prince is worth the drive, and many have been loyal shoppers for over 30 years.

Beyond ponds, the shop stocks freshwater tropical fish, saltwater species, mystery snails, cherry shrimp, driftwood, and aquarium wood that customers call the best selection in the region. They've taken in rehomed axolotls and a 65-gallon tank setup, dismantling everything within an hour — the kind of above-and-beyond service that builds community trust. One reviewer praised Richard; another credited Miguel for his patient, thorough answers.

The staff also repaired a pond pump and only charged for the part. The layout can be disorienting — multiple reviewers drove past twice or struggled to find the entrance — and during busy moments, getting staff attention isn't always immediate. But once you connect, the knowledge runs deep, covering everything from pond chemistry to fish health to equipment troubleshooting.

Frog Prince Aquatics is the rare local fish store where the sheer volume and variety of living stock makes every visit feel like a discovery. For pond enthusiasts and freshwater hobbyists in the Grants Pass area, it's an essential destination.