About
The iFISH Store sits in Richmond Hill, NY, and if you're driving by you might miss it — regulars still joke that the place needs a sign out front. Once you find the entrance, though, you step into a working fish room lined with row after row of clean, well-maintained tanks and one of the deepest freshwater selections in the Queens area. This isn't a polished pet-chain showroom; it's a hobbyist's workshop run by people who clearly live and breathe the hobby.
Freshwater is the whole story here, and cichlids are the heart of it. The shop has a serious reputation for discus, with healthy, brightly colored strains — blue diamond, blue turquoise, and assorted color packs — that pull in collectors from across the tri-state area. African cichlids are just as strong, from rainbow-colored peacocks to tank bruisers like green terrors, jack dempseys, and convicts.
You'll also find small goldfish, assorted guppies, corydoras, and the occasional oddball fish for hobbyists hunting something different. Both discus and African cichlids are available in Richmond Hill, NY at prices that often beat what you'd pay elsewhere. What keeps people coming back is the staff.
Victor gets named again and again for being patient and genuinely helpful, happy to share knowledge and steer newcomers toward the right fish for their setup, while owner Frank is known for being accommodating and easy to talk to. Tri-state hobbyists are encouraged to stop in and pick their own fish straight from the tanks — a real advantage when you want to judge color and condition with your own eyes. The vibe is no-nonsense and friendly: stunning, healthy livestock, knowledgeable people, and a steady stream of repeat customers who treat this as their go-to fish store.
If you're anywhere near Richmond Hill and want quality freshwater fish for sale without the big-box markup, this unassuming storefront is well worth tracking down.
What they offer
Fish & livestock for sale at The iFISH Store in Richmond Hill, NY
The iFISH Store stocks discus, cichlids, African cichlids, angelfish, goldfish, livebearers and freshwater & pond fish for sale in Richmond Hill, NY. As a fish store serving Richmond Hill, NY, it also offers aquarium consultations.
- Livestock & products
- Services
- Specializes in
- FreshwaterPond
Highlights
What makes them special
- Standout discus selection — blue diamond and blue turquoise strains plus assorted color packs that draw tri-state collectors
- Deep African cichlid lineup: rainbow-colored peacocks alongside green terrors, jack dempseys, and convicts
- Knowledgeable, patient staff — Victor and owner Frank are praised by name again and again
- Walk-in tri-state hobbyists can pick their own fish straight from rows of clean, well-maintained freshwater tanks
- Also stocks small goldfish, assorted guppies, corydoras, and oddball fish
From keepers
Customer reviews
“All fish were beautiful and healthy!”
— Danielle Jones5.0a day ago“Inspection of discus. Shipped perfectly, arrived on time. Easy smooth transaction. Fish are beautiful and thriving. Will be ordering more. Thank you!”
— Amy Moor5.0Edited 4 days ago“I have purchased from The iFish Store twice this year and both times I have been very happy with the quality of the fish. The last time one of the fish that I ordered became unavailable and I received an email requesting what I would like to do replace or refund...I would not hesitate to order again from The iFish Store!”
— Lisa5.05 days ago“It’s more for distribution and not retail”
— Hashem Watchin3.05 days ago“THE BEST online business for purchasing fish. Have bought several times from them, never a problem.”
— Laura Neville5.0a week ago“Fish arrived in great shape and have been very active! A++++”
— Howard Gelberg5.0a week ago“Bought 5 different color peacocks. They were absolutely beautiful and healthy 😍 unfortunately, I lost 2 just this week but not due to ifish, my fountain pump somehow got them even though it was in a mesh basket, they somehow got inside. Needless to say, I cried hard! Felt horrible! Had a funeral! Ive waited so long to get these cichlids and once something has a name, its family. The fountain is removed from pond now and I plan on ordering 2 more soon. I highly recommend IFish, they packaged the fish with care”
— katzmiau4u5.02 weeks ago“Ordered multiple times. Always receive healthy fish.”
— Jason K5.02 weeks ago“Great place to get your fish shipped from directly to you....”
— Wade Barrow5.03 weeks ago“good”
— Yuhua Yu5.04 weeks ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (516) 524-6423 to confirm current availability, hours, and services before visiting The iFISH Store.