About
Just Fish LLC has been a fixture on Mississippi's Gulf Coast for over fifty years, and the Biloxi-area store continues to earn fierce loyalty from aquarists who drive hours — from Mobile, Alabama and beyond — to shop there. Run by father-and-son duo Gerwin and Roger, the store carries a serious selection of both freshwater and saltwater fish, live corals, anemones, shrimp, aquatic plants, driftwood, and hardscape rock. One reviewer described arranging rocks on the shop floor to plan their next aquascape — and the staff encouraged it.
The livestock is consistently praised as healthy, with reef keepers reporting that corals and fish thrive after arriving home. The dry goods side is well-stocked too: tanks, filters, and compatible equipment for specific setups. One customer noted that when they upgraded to an Imagitarium rimmed 75-gallon tank, the crew found a filter that would clear the tight 1-1/8" rim clearance — that kind of hands-on problem-solving defines the experience here.
Free water testing is available, and multiple reviewers emphasize that the staff explains results without pushing unnecessary products. If they don't carry something in stock, they'll order it. Prices are described as competitive with online retailers, and the team is willing to work with customers on bigger purchases.
What truly sets Just Fish apart is the depth of the crew. Reviewers regularly mention eight or more staff members on the floor at any given time — names like Gerwin, Roger, and Kevin come up repeatedly. They're described as genuinely invested in each customer's setup, whether it's a first saltwater tank or a mature reef system.
The atmosphere is relaxed and engaging, more hangout than hard sell, and families with kids enjoy browsing the display tanks. For aquarium hobbyists anywhere along the Mississippi coast, Just Fish LLC is the real deal — a legacy fish store with deep knowledge, honest service, and livestock worth the drive.
What they offer
Livestock, services, water
- Livestock & products
- Services
- Specializes in
Highlights
What makes them special
- Family-owned for over 50 years by Gerwin and his son Roger
- Extensive selection of live corals, anemones, driftwood, and hardscape rock for aquascaping
- Free water testing with honest, no-upsell advice
- Competitive pricing on par with online retailers
- Large, knowledgeable staff with 8+ employees on the floor at all times
From keepers
Customer reviews
“fantastic place and extremely knowledgeable staff. gerwin and roger have been in the business for many years and truely know their stuff”
— Kyle Herrod5.06 days ago“Awesome crew, awesome fish, great place to shop! Very knowledgeable staff! Absolutely love this place!!! Wish I could leave 10 stars”
— Ritchie Korn5.0Edited a week ago“A great place to buy aquarium products. The staff y very knowledgeable.”
— V. Harrison5.0a week ago“Amazing store with an amazing staff! New to aquariums but the prices seemed to be very reasonable.”
— Ross Tew5.02 weeks ago“I upgraded to an imagitarium rimmed 75gal, and Just Fish LLC helpfully fixed me up with a filter & equipment that would be compatible with the 1-1/8" clearance necessary for the rim!”
— James Waugh5.03 weeks ago“Awesome service and knowledge!”
— Vann Davis5.0a month ago“she is great hard finding another doc but she was great”
— Betty Lee5.0a month ago“They have everything you need from a new tank set up to live food for your fish. Salt or fresh water they got it. Helpful staff to. Really nice place.”
— Kipp Castaing5.02 months ago“Even if this wasnt the only other fish store for 100 miles in any direction from here, I would still use them as my primary fish store. The staff is super friendly, they know what they are doing, and are always ready to help with anything, fish related, that you need. On top of all that, they have at least 8 people on the floor at all times so finding help is as simple as just turning around. So, yes, I highly recommend this store. Because if they dont have it what your looking for, they will find and order it for you. Please, support our local fish stores. Their prices are on par with all online retailers as well.”
— Justin Maddox5.02 months ago“Nice open setup aquariums and aquatic stuff there to choose from.”
— Rick T5.02 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (228) 388-5651 to confirm current availability, hours, and services before visiting Just Fish LLC.