Just Fish LLC

Just Fish LLC has been a fixture on Mississippi's Gulf Coast for over fifty years, and the Biloxi-area store continues to earn fierce loyalty from aquarists who drive hours — from Mobile, Alabama and beyond — to shop there. Run by father-and-son duo Gerwin and Roger, the store carries a serious selection of both freshwater and saltwater fish, live corals, anemones, shrimp, aquatic plants, driftwood, and hardscape rock. One reviewer described arranging rocks on the shop floor to plan their next aquascape — and the staff encouraged it.

The livestock is consistently praised as healthy, with reef keepers reporting that corals and fish thrive after arriving home. The dry goods side is well-stocked too: tanks, filters, and compatible equipment for specific setups. One customer noted that when they upgraded to an Imagitarium rimmed 75-gallon tank, the crew found a filter that would clear the tight 1-1/8" rim clearance — that kind of hands-on problem-solving defines the experience here.

Free water testing is available, and multiple reviewers emphasize that the staff explains results without pushing unnecessary products. If they don't carry something in stock, they'll order it. Prices are described as competitive with online retailers, and the team is willing to work with customers on bigger purchases.

What truly sets Just Fish apart is the depth of the crew. Reviewers regularly mention eight or more staff members on the floor at any given time — names like Gerwin, Roger, and Kevin come up repeatedly. They're described as genuinely invested in each customer's setup, whether it's a first saltwater tank or a mature reef system.

The atmosphere is relaxed and engaging, more hangout than hard sell, and families with kids enjoy browsing the display tanks. For aquarium hobbyists anywhere along the Mississippi coast, Just Fish LLC is the real deal — a legacy fish store with deep knowledge, honest service, and livestock worth the drive.