Pure Reef

Pure Reef in Alpharetta, Georgia is a saltwater-only aquarium store that has earned a devoted following across the greater Atlanta metro area — and for good reason. Owned and operated by George and Angela, who have been in the marine aquarium business for over thirty years dating back to their original Jonesboro location, this family-run shop radiates expertise and genuine passion for the reef hobby. Walk through the doors and the first thing you notice is how immaculately clean everything is.

The showroom is bright, well-organized, and features stunning display tanks that double as inspiration for your own build. The livestock — saltwater fish, corals ranging from softies to LPS to SPS, cleaner shrimp, and other invertebrates — is maintained to a standard that multiple reviewers describe as the best they've seen in the state. You won't find ich-ridden fish or overcrowded tanks here.

Every frag and fish looks healthy and vibrant. The coral selection is a major draw, with knowledgeable staff members like Matt, Rob, Lee, and Jennifer who can walk you through placement, lighting requirements, flow needs, compatibility, and color pattern design for your reef tank. They've built custom tanks for customers that have lasted over seven years, and they're just as happy helping someone set up their very first saltwater system as they are advising a forty-year industry veteran.

Beyond livestock, Pure Reef stocks a comprehensive range of dry goods, equipment, rocks, salt mixes, and RODI setups at prices that compete with online retailers — a rarity for a brick-and-mortar store. Their return policy on livestock is frequently praised, and their alive guarantee gives buyers confidence. Multiple customers drive well out of their way to shop here, passing other stores along the route, because the combination of pristine livestock, competitive pricing, and deeply knowledgeable staff simply can't be matched elsewhere in Georgia.

If you're serious about the saltwater hobby in the Atlanta area, Pure Reef is worth the trip north to Alpharetta.