Fishy Business Aquarium

Fishy Business Aquarium has been a fixture of the Longwood, Florida aquarium scene for decades, with owner Rich at the helm for over 25 years. This freshwater-focused shop has built a loyal following among Central Florida fishkeepers who appreciate its deep stock of tropical species, live plants, and driftwood — plus the kind of hands-on guidance that big box stores simply can't offer. The store's freshwater selection is its calling card.

Reviewers rave about healthy cichlids, discus, rummy nose tetras, neon tetras, glowlight tetras, and a stunning display tank full of colorful rainbowfish that has inspired more than one customer to start keeping them. Oddball and rare species make appearances too — visitors on aquarium store tours through the Orlando area have called it the best shop they found. Live plants rotate regularly, and regulars recommend following their Facebook page to catch new shipment announcements.

What sets Fishy Business apart is the staff's willingness to invest time in their customers' success. Bob, John, and Rich are frequently mentioned by name, walking hobbyists through everything from initial tank cycling to diagnosing sick fish. One customer credits the owner with saving their entire tetra population after a crisis, bringing in water samples and photos and walking out with a step-by-step recovery plan.

Another describes being guided through a responsible freshwater planted tank build from scratch, including repeated water testing before any fish were sold. That philosophy — test before you buy — reflects a store culture that prioritizes fish health over quick sales. The shop sells RO water through a container exchange system, stocks food and supplies at prices reviewers say beat the chains, and runs periodic specials like buy-three-get-one-half-off deals.

While they no longer carry saltwater fish, their freshwater breadth more than compensates. For aquarists in Longwood and the greater Orlando area willing to make the drive, Fishy Business delivers expertise and livestock quality that keeps people coming back for decades.