About
Tucked a little out of the way in Gainesville, FL, Heeeere Fishy Fishy is the kind of family-owned fish store that turns first-time visitors into regulars. Walk in and the tanks stop you cold: spotless glass, crystal-clear water, and rows of healthy freshwater fish swimming through lush planted layouts. Reviewer after reviewer reaches for the same word, immaculate.
As one recent visitor put it, you can trust the water quality in their tanks. Owner Chris, who runs the shop as a genuine family business, has built a loyal following on knowledge and patience. People describe long, unhurried conversations about balancing a nitrogen cycle, nursing a sick fish back to health, or choosing the right mix of guppies, nerite snails, and neocaridina shrimp for a 10-gallon community tank.
If he thinks a species is a poor fit for your setup, he'll tell you rather than make the sale, and he'll test a water sample on the spot and walk you through exactly what's happening in your aquarium. The freshwater selection runs deep and rotates often, including some harder-to-find species other Gainesville shops don't stock, plus a back room of "secret fishy" reserved for customers brave enough to strike up a conversation. Hobbyists drive in from Ocala for the shrimp and plant selection alone.
You'll find angelfish, bettas, and livebearers alongside a robust wall of live plants, driftwood, and rocks for full aquascaping projects. The bettas here live in their own properly sized planted tanks instead of cramped cups, and many visitors say it's the first time they've watched natural betta behavior up close. Every incoming fish goes through a two-week quarantine before it reaches the sales floor, so the animals you take home are vibrant and healthy.
You can also pick up Aquarium Co-Op products in person here. With fair, often surprising prices and a staff that genuinely wants to talk fish, this is the freshwater fish store north-central Florida drives out of its way for. Hunting for live plants, shrimp, or bettas for sale in Gainesville, FL?
Stop in and say hello.
What they offer
Fish & livestock for sale at Heeeere Fishy Fishy in Gainesville, FL
Heeeere Fishy Fishy stocks shrimp, betta fish, invertebrates, angelfish, livebearers, aquarium plants and freshwater fish for sale in Gainesville, FL. As a fish store serving Gainesville, FL, it also carries aquarium equipment and offers water testing, aquarium consultations, fish quarantine and aquascaping.
- Livestock & products
- Specializes in
Highlights
What makes them special
- Bettas housed in individual properly sized planted tanks instead of cups
- Owner Chris offers free on-the-spot water testing and patient, no-upsell advice
- Every incoming fish goes through a two-week quarantine before going on sale
- Aquarium Co-Op products available in person
- Deep, rotating freshwater selection plus live plants, shrimp, driftwood and rocks for aquascaping
From keepers
Customer reviews
“Immaculate tanks and healthy fish and plant selection. You can trust their water quality in their tanks. Every fish I have bought has been happy and healthy (pictures posted are in my current tank but fish and multiple plants from this store)”
— Robyn5.0a day ago“My favorite store in Gainesville or Ocala for aquatic adventures. Knowledgeable with a wide variety of fish, plants, and gear. Great selection of driftwood and rocks. The staff is *always* friendly. I have been going since they opened and have never had a bad experience. If I call ahead they will try to get what I am looking for if they dont already have it in stock. And they always do their 2 week isolation after receiving their fish. I could not be happier with this family owned business.”
— Katherine Parker5.0a week ago“They know their stuff, genuinely care, and it shows. Stop by and look at any tank and you can tell.”
— Alston Burks5.0a week ago“This is one of the better fish stores I’ve been to, clean tanks and the fish are healthy. We purchased some angel fish which are doing fantastic”
— Chey Davis5.0a week ago“Was really impressed by this place. I plan to buy many of my fish here.”
— Aurgus5.0a week ago“Super nice place!!! My partner and I learned a lot about plants from the guy there and he also gave us lots of advice about how to care fish. The store also has the most beautiful betta fish. My partner and I will be returning to buy one!!!”
— Hollis Mahe Song5.0a week ago“The owner really knows his stuff and takes the time to give personalized advice that works. Inventory is always rotating so there's always something new to check out. My tank has never looked better. My fish are happy and healthy!”
— Andrew Mai5.02 weeks ago“Wide variety of fish with species I’ve never seen in stores before. Owner is very knowledgeable about every species and will tell you everything you need to know. If he thinks a fish is a poor choice for you he’ll let you know. Has a quarantine room in the back and the fish on the sales floor are vibrant and healthy. Once gave me a free fish since it’d be the only one left after I bought a few of them, will also answer health questions about your fish.”
— JJ5.02 weeks ago“Folks, if you are a serious aquatic hobbyist and you find yourself anywhere near Gainesville, you absolutely have to make time to visit Heeeere Fishy Fishy! 🐠 Last month, after a long but successful day presenting to one of our outstanding regional multidisciplinary teams, I set out to begin my journey home — only to discover that Gainesville's rush hour traffic had other plans. Those who know me understand that bumper-to-bumper congestion on a weekday at 5pm is not good for me, I don't do well at all in heavy traffic. I needed something to restore my peace and pass the time while the roads cleared. So I did what any fish lover would do — I opened Google, searched "fish stores near me," and stumbled upon what I can only describe as a hidden gem sent straight from aquatic Heaven. 🙏 The tanks were absolutely immaculate, each one a living, breathing aquatic landscape teeming with life and color. 🌿💧 This humble little oasis houses nothing but happy, healthy freshwater species, phenomenal quality plants, and supplies at prices that will genuinely surprise you. 💰 What could have been a frustrating evening detour turned into one of the most refreshing and unexpected highlights of my month. Heeeere Fishy Fishy is an absolute must — whether you happen to be passing through Gainesville or you're deliberately planning a weekend road trip around it. 🗺️ And trust me, the latter is exactly what I'll be doing very soon. Don't sleep on this place! 🐟⭐”
— Carl Harms5.03 weeks ago“You can tell how much the owners care about and enjoy what they do as soon as you walk in. The store and tanks are spotless. Their selection is diverse. The staff is knowledgeable and so nice!”
— HJ5.04 weeks ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (352) 672-6182 to confirm current availability, hours, and services before visiting Heeeere Fishy Fishy.