About
Tucked into a small storefront in Land O' Lakes, Florida, What's In Your Tank is a locally owned aquarium shop run by Sue, a longtime fish keeper whose depth of knowledge draws customers from over an hour away. The store carries both saltwater and freshwater livestock, with a reputation for healthy, well-maintained tanks and a coral selection that keeps reef hobbyists coming back regularly. The saltwater side is where the shop really shines.
Reviewers rave about the coral offerings—one customer picked up a stunning superman rhodactis mushroom and praised Sue's help dialing in PAR levels and hardscaping rock work. For those building their first reef tank, Sue has earned a reputation as a patient mentor, walking newcomers through the process from setup to stocking. The freshwater selection is solid too, with customers reporting success with guppies, catfish, and a range of species spanning budget-friendly community fish to harder-to-find specimens.
Beyond livestock, the shop stocks frozen foods, reef supplies, and live plants. If something isn't on the shelf, Sue will work with her suppliers to special order it—a perk that keeps loyal customers from ever needing to shop online. Multiple reviewers describe biweekly visits just to browse and chat, which speaks to the kind of relationship-driven business this is.
The store itself is small, so don't expect a warehouse experience. What you get instead is a curated inventory and one-on-one attention. The aquascaped display tanks are detailed and well-designed, offering inspiration for your own setup.
Sue's blunt honesty—she'll steer you away from a bad purchase even if it costs her a sale—has earned fierce loyalty from her regulars. It's worth noting that a handful of reviewers found the owner's communication style too direct, particularly around children touching tanks. But the overwhelming majority describe the experience as welcoming and educational.
For reef keepers and freshwater enthusiasts in the Tampa Bay area, this shop delivers expertise and livestock quality that big-box stores simply cannot match.
What they offer
Livestock, services, water
- Livestock & products
- Services
- Consultation
- Specializes in
Highlights
What makes them special
- Owner Sue provides hands-on mentoring for saltwater and reef tank beginners
- Quality coral selection including rhodactis mushrooms and reef supplies
- Healthy, well-maintained freshwater and saltwater livestock
- Special ordering available for hard-to-find fish and supplies
- Beautifully aquascaped display tanks for design inspiration
From keepers
Customer reviews
“Great fish store”
— Rob Kenworthy5.03 days ago“Great place to buy fish and to learn from Miss Sue on how to start and keep your fish tank going. Very friendly staff and the owner too.”
— Dave Black5.04 days ago“Well worth the Trip! Sue is so helpful. As a beginner salt water tank owner she has been patient and a great mentor to me. Her store is well stocked with a variety of fish and corals. A big thumbs up for this store!”
— Dan5.0a week ago“Sue and team are extremely knowledgeable and helpful”
— a pc5.0Edited 2 weeks ago“Friendly have a good selection of fish . Great selection of frozen foods . Great customer service”
— BBog5.0Edited 2 weeks ago“Owner is very knowledgeable, I love going to her shop, always clean tanks, and thriving animals. If she don't have it she will order it. I live over an hour away and I go as often as I can.”
— Amanda Krause5.03 weeks ago“Sue always help with the knowledge and service ..”
— Angel Sepulveda5.03 weeks ago“Friendly supportive and helpful. Utilize them again definitely”
— don schaefer5.04 weeks ago“Nice selection of both saltwater and freshwater stock. Everything appears healthy”
— John Kraus5.0Edited 4 weeks ago“Such customer service like this is hard to come across. One example and trust there are more than this occasion today where i got to witness a business owner be amazing with blunt honesty over sales/profit. Big thanks to What's in Your Tank and crew Yall ROCK!!!!”
— Thomas Jordan5.0a month ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (813) 388-9772 to confirm current availability, hours, and services before visiting What's In Your Tank.