About
Tucked into Fort Walton Beach, PNC Fish and More — formerly Elite Aquatics — is a family-owned saltwater shop that has quickly earned a devoted following along the Emerald Coast. Run by Phil, Noah, Will, and family, the store feels less like a retail operation and more like walking into a fellow reefer's living room, except with rows of pristine display tanks stocked with healthy fish and an impressive coral selection that reviewers can't stop raving about. Corals are the clear draw here.
Customers highlight everything from vibrant button scolys to extensive frag selections, and the store's displays double as inspiration for anyone building a home reef. The livestock looks impeccable — multiple reviewers note that fish started eating within minutes of introduction to their home systems, a testament to the quarantine and care happening behind the scenes. If something specific isn't in stock, PNC can custom order fish to meet your needs.
What sets this shop apart is the time the staff invests in each customer. Newcomers setting up their first saltwater tank describe spending hours talking through substrate choices, rock types, and equipment without ever feeling rushed. The family has even offered to meet customers at the store on holidays to ensure they leave with the corals they want — a level of dedication that's hard to find anywhere.
They also carry their own product line alongside the dry goods, equipment, and essentials needed to keep a reef thriving. The store is still growing and evolving, with the team continuously adding inventory and making improvements to the space. But even in its current form, it's a well-organized, clean shop with competitive pricing that punches above its weight.
For saltwater hobbyists along the Florida Panhandle, PNC Fish and More delivers expert guidance, beautiful coral, and the kind of genuine warmth that keeps people coming back tank after tank.
What they offer
Livestock, services, water
- Livestock & products
- Services
- ConsultationCustom Tanks
- Specializes in
Highlights
What makes them special
- Exceptional coral selection including standout pieces like button scolys
- Family-owned and operated by Phil, Noah, Will, and parents
- Custom fish ordering available for specific livestock requests
- In-house product line alongside standard saltwater equipment and dry goods
- Staff known for spending extensive time with new reefers on tank setup guidance
From keepers
Customer reviews
“Good folks, healthy fish and corals”
— Perry Williams5.02 weeks ago“Great guys friendly patient and knowledgeable”
— Tom L5.07 months ago“Great service. Nice selection of corals. Fish too. Phil and family are very knowledgeable.”
— Mark Schneider5.0Edited 10 months ago“👍🏼”
— Maritza Lozada santiago5.010 months ago“Aiptasia on most coral frags and only half the coral they have on display are for sell (and it is the better half). The store is a lot more friendly when the parents are there too. I ended up going home and buying the coral they wouldn't sell online.”
— Justin Smith2.0a year ago“Love these guys they are amazing. We get greeted like family when we walk in the door, beautiful fish in beautiful clean tanks. Great prices with everything you need for your salt water tank.they can even custom order fish.”
— Ryan Clough5.0a year ago“Local, Wealth of knowledge, passionate, outstanding health of fish and corals alike! Noah, Will and his parents are amazing and treat you like family. These guys can help you with all of your saltwater needs, even their own product line. It's people like this that keep you excited about your home reef tanks and help in times of need. Trust these experts and look no further for your local saltwater needs. Just a fun, fantastic place!”
— Ashley Colter5.0a year ago“Nice very nice set up and display”
— Bobby Knight5.02 years ago“As a beginner reefer I go here a lot to ask too many questions. They are very helpful”
— Jose Raul Baez5.02 years ago“Staff is friendly and knowledgeable, fish are super healthy and started eating 15 minutes after being introduced into my system! I highly recommend this store!!”
— Alexander Hennings5.02 years ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (850) 374-3817 to confirm current availability, hours, and services before visiting PNC Fish and More.