PNC Fish and More

Tucked into Fort Walton Beach, PNC Fish and More — formerly Elite Aquatics — is a family-owned saltwater shop that has quickly earned a devoted following along the Emerald Coast. Run by Phil, Noah, Will, and family, the store feels less like a retail operation and more like walking into a fellow reefer's living room, except with rows of pristine display tanks stocked with healthy fish and an impressive coral selection that reviewers can't stop raving about. Corals are the clear draw here.

Customers highlight everything from vibrant button scolys to extensive frag selections, and the store's displays double as inspiration for anyone building a home reef. The livestock looks impeccable — multiple reviewers note that fish started eating within minutes of introduction to their home systems, a testament to the quarantine and care happening behind the scenes. If something specific isn't in stock, PNC can custom order fish to meet your needs.

What sets this shop apart is the time the staff invests in each customer. Newcomers setting up their first saltwater tank describe spending hours talking through substrate choices, rock types, and equipment without ever feeling rushed. The family has even offered to meet customers at the store on holidays to ensure they leave with the corals they want — a level of dedication that's hard to find anywhere.

They also carry their own product line alongside the dry goods, equipment, and essentials needed to keep a reef thriving. The store is still growing and evolving, with the team continuously adding inventory and making improvements to the space. But even in its current form, it's a well-organized, clean shop with competitive pricing that punches above its weight.

For saltwater hobbyists along the Florida Panhandle, PNC Fish and More delivers expert guidance, beautiful coral, and the kind of genuine warmth that keeps people coming back tank after tank.