Easy Aqua Fish & Coral

Tucked into downtown Waukesha, Easy Aqua Fish & Coral is a small storefront that punches above its weight in the saltwater hobby. Owner Dominic has built a loyal following among reef keepers across southeastern Wisconsin, drawing customers who happily drive 40 minutes or more for his coral selection alone. The shop's frag inventory is a standout — reviewers consistently praise the variety and health of the corals, with many frags available at accessible $10 and $20 price points that undercut much of the competition in the greater Milwaukee area.

Dominic's hands-on approach defines the experience here. He's known for walking newcomers through nano reef setups, helping customers build budgets for new tanks, and sourcing specific fish on request with a two-week quarantine period before handoff. Multiple reviewers highlight his willingness to troubleshoot tank problems and his depth of knowledge on saltwater husbandry.

The shop also accepts coral trades at fair value, which has made it a hub for local reef hobbyists looking to swap frags. The store has a resident celebrity — Constantine, a charismatic pig-nosed river turtle who delights visitors. It's a small touch that speaks to the personality Dominic brings to the space.

The shop underwent renovations and made significant improvements to tank cleanliness, with one reviewer who initially flagged an aiptasia problem later updating to five stars after seeing the issue resolved. There is one caveat that shows up repeatedly in reviews: inconsistent hours. Multiple customers report arriving during posted business hours only to find the door locked and the phone disconnected.

It's a frustration that has cost the store goodwill, particularly with those driving long distances. Calling ahead — if the phone is working — or messaging on social media before making the trip is wise. For saltwater enthusiasts in the Waukesha area seeking healthy corals, honest advice, and a shop owner who genuinely loves the reef hobby, Easy Aqua delivers when the doors are open.