About
Tucked into downtown Waukesha, Easy Aqua Fish & Coral is a small storefront that punches above its weight in the saltwater hobby. Owner Dominic has built a loyal following among reef keepers across southeastern Wisconsin, drawing customers who happily drive 40 minutes or more for his coral selection alone. The shop's frag inventory is a standout — reviewers consistently praise the variety and health of the corals, with many frags available at accessible $10 and $20 price points that undercut much of the competition in the greater Milwaukee area.
Dominic's hands-on approach defines the experience here. He's known for walking newcomers through nano reef setups, helping customers build budgets for new tanks, and sourcing specific fish on request with a two-week quarantine period before handoff. Multiple reviewers highlight his willingness to troubleshoot tank problems and his depth of knowledge on saltwater husbandry.
The shop also accepts coral trades at fair value, which has made it a hub for local reef hobbyists looking to swap frags. The store has a resident celebrity — Constantine, a charismatic pig-nosed river turtle who delights visitors. It's a small touch that speaks to the personality Dominic brings to the space.
The shop underwent renovations and made significant improvements to tank cleanliness, with one reviewer who initially flagged an aiptasia problem later updating to five stars after seeing the issue resolved. There is one caveat that shows up repeatedly in reviews: inconsistent hours. Multiple customers report arriving during posted business hours only to find the door locked and the phone disconnected.
It's a frustration that has cost the store goodwill, particularly with those driving long distances. Calling ahead — if the phone is working — or messaging on social media before making the trip is wise. For saltwater enthusiasts in the Waukesha area seeking healthy corals, honest advice, and a shop owner who genuinely loves the reef hobby, Easy Aqua delivers when the doors are open.
What they offer
Fish & livestock for sale at Easy Aqua Fish & Coral in Waukesha, WI
Easy Aqua Fish & Coral stocks corals, reef fish, live rock and saltwater fish for sale in Waukesha, WI. As an aquarium store serving Waukesha, WI, it also offers aquarium consultations, fish quarantine and aquarium setup.
- Livestock & products
- Services
- Specializes in
Highlights
What makes them special
- Extensive coral frag selection with many pieces at $10-$20 price points
- Owner Dominic offers personalized consultations and will source specific fish with 2-week quarantine
- Coral trade-ins accepted at fair value
- Resident pig-nosed river turtle Constantine
- Significant tank and store improvements following renovations
From keepers
Customer reviews
“Spend time looking for a parking spot on a Sat just to get there and it’s closed yet the digital sign says open Sat 11-4.”
— Charity Schneider1.0a day ago“I arrived at 2:23 pm. They advertise closing at 4:00pm. Any business that doesn’t operate during the hours given will not earn the trust of the general public. Such a disappointment.”
— Jacob Martin1.02 months ago“Went there a few years ago when they first bought the place and owner was friendly and knowledgeable. Went back today during open hours and doors are closed and phone line goes straight to voicemail. Interior looks rough, about the same as it did when I first went years ago. I am not sure how you can operate a business in this way. Just sell online or stay open on the weekends. Disappointing…”
— Josh Koch1.02 months ago“Drove out from Madison to check it out during posted hours on a Saturday. Went by the shop. It was all locked up at about 1:00, I thought they might just be out to lunch or something so I tried to call and message no response. Got something to eat at a local place nearby to waste time just in case they stepped out momentarily, still closed up at 2:30. Disappointing, looks like a nice store. After reading some other reviews, this looks like a common occurrence, if you don't live in the immediate area, I don't think it's worth your time.”
— Rob Lewis1.03 months ago“Their phone line is disconnected and their online hours are incorrect. Went today and they were closed.”
— Dale Orgas1.02 weeks ago“The aquarium store’s pet, Constantine, is the most adorable turtle I’ve ever seen! I never thought a turtle could be charismatic but this turtle sure is! The owner, Dominic, went out of his way to meet our unusual requests.”
— Michelle Lemech5.02 months ago“Very knowledgeable about coral and answered my questions. Came home with a beautiful new addition to the tank!”
— Robert Manna5.02 months ago“Great experience”
— rowen Anderson5.02 months ago“Couldn’t even get in, I came during business hours that are listed online and on the window. Door was locked no one visible from street, waited more than 15 minutes and still no sign of life. Also phone number doesn’t work either:)”
— Annelise Brandenburg1.03 months ago“Never answers phone and is not open like the hours listed on door or google. Drove over an hour twice to check out store and both times same situation.”
— Dylan Danielson1.07 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (262) 612-0395 to confirm current availability, hours, and services before visiting Easy Aqua Fish & Coral.