The Golden Guppy

My favorite fish store in the madison area! I love that they have a selection of aquarium co-op products. Very helpful and knowledgeable. Can't recommend them enough!

The best store to go to! About 98% of my stock has been purchased through them, and I’ve never had any issues. The employees are very friendly, knowledgeable, and will absolutely point you in the right direction if you need help. I hate to admit that yesterday I became that 1% of customers—showing up right before closing—but they were still more than happy to assist me in picking out a couple of plants I needed (and wanted), with no excuses or complaints. That’s exactly why I’m giving this store a 5-star review. Not only do they sell quality products and very healthy fish, but their customer service is truly top-notch. Here is my 1 month 90 gallon for reference

Terrible when busy. Poor ability to communicate with customers. No lines, just random help. Not in order. Waited 25 minutes prior to any help. The fish, however, all look healthy and prices decent. Edit- was told they were the only person working after inquiring about ticket system and seeing out of order assistance. Frankly, that’s a methodology problem. The smart move is a ticket system specifically for times when it’s very busy, that way people are helped in a fair order and not who’s loudest or most annoying. Right now that activity is incentivized. Do better. Edit 2 - Adding a star for the quick and reasonable review response. Will reevaluate in the future.

Great selection. Excellent service! Lots of healthy fish, and knowledgeable staff.

I drive an hour to this fish store because they genuinely care about their fish and the customer! Since I started the aquarium hobby 5 months ago, Golden Guppy has been my GO TO place! Katie, Cody and Will are superb at what they do with all the knowledge and patience they have for customers. They definitely deserve the recognition. Cheers, Golden Guppy! Y'all never let me down! See you soon, sincerely, James Abela <3

Nice aquarium store and great services. The workers are nice and very helpful 👍

This place has quality fish and plants. I've gotten fish from other places and they never last. These fish ive gotten from golden puppy have been with me for 2 years and have gone through two moves and are still perfect. I can't wait to get more to fill this tank. These plants are also from the shop. The owner is super nice and helpful

Good service, amazing plant selection, and cheaper than most online shops.

I don’t know where to begin. They are outstanding in customer service. Everyone of them has helped me at one point or another. I am starting up a new big tank as an older adult and I have many questions. Not only did they educate me but happily showed me how they use their equipment to clean the tanks, monitor the water conditions providing free testing, monitor fish compatibility and provide guarantees above and beyond other fish stores. For example, two of the fish I purchased struggled and they listened at length, gave me suggestions and in the end some compensation when they did not do well. Customer service does not exist in many places like this anymore. I so look forward to going to see them and pick out some more fish. Great run business. A 5 star from me.

Will is amazing. Extremely knowledgeable and patient. Wouldn't dream of going anywhere else unless I absolutely have to.