About
Tucked into Neenah, Wisconsin, J&R Aquatic Animal Rescue occupies a fascinating niche in the Fox Valley — part fish store, part exotic animal sanctuary, part community educator. This isn't your typical aquarium shop. It's a nonprofit rescue dedicated to rehoming surrendered fish, reptiles, birds, and other exotic pets that most shelters simply aren't equipped to handle.
The freshwater fish selection rotates based on what animals come through their doors. You might find a Bumblebee Betta ready for adoption one week and a fully established 15-year-old fish tank setup needing a new home the next. The staff helped one customer through an entire tank transition, handling the logistics of moving an aging aquarium with practiced confidence.
They carry supplies and equipment to get adopters set up properly, and their pricing reflects the rescue model — adoption fees rather than retail markup, though some reviewers have debated where that line falls. What truly sets J&R apart is their educational mission. Megan, one of their most frequently praised team members, travels to libraries and schools across Wisconsin — as far as Iron River — bringing ambassador animals for show-and-tell programs that draw crowds of 40 or more.
A Leopard Gecko named Sam now lives in a speech therapy classroom, helping middle and high schoolers build empathy and conversation skills. Lovebirds, Syrian hamsters, Tegus, Bearded Dragons, and sugar gliders have all found second homes through their adoption process, which reviewers describe as responsive and straightforward. The facility features an indoor turtle pond where visitors can feed the residents for a quarter — a small detail that delights kids and adults alike.
They also host birthday parties and community events that go well beyond the typical pet store experience. J&R addresses a real gap: when owners can no longer care for exotic pets, the alternatives are often grim. This rescue provides a no-judgment surrender option, rehabilitates animals, and matches them with informed adopters.
The staff's passion is palpable, and the Neenah community is clearly better for having them.
What they offer
Livestock, services, water
- Livestock & products
- Services
- ConsultationTank SetupQuarantine
- Specializes in
Highlights
What makes them special
- Nonprofit rescue specializing in surrendered fish, reptiles, birds, and exotic pets
- Educational ambassador programs at libraries and schools across Wisconsin
- Indoor turtle pond where visitors can feed turtles for a quarter
- Betta, hamster, lovebird, gecko, and reptile adoptions with responsive process
- Full tank transition assistance for established aquariums
From keepers
Customer reviews
“I have to say something about my experience earlier today. I am mentoring a youth and I brought him in to your facility and this whole place was shockingly amazing. I had no idea it even existed and the staff member who was working yesterday at about 4pm was SO FRIENDLY and engaging. She literally made this young boy so happy he could not stop talking about the experience the whole drive home. Thank you to everyone who works and volunteers at this facility. I am going to tell everyone I know about this place. It is the most amazing place I have come across in YEARS in the fox valley. ❤️”
— Clint Smith5.02 weeks ago“This place saves fish and things and they find homes for some critters use others to educate and they are knowledgeable.”
— Annie Kessler5.02 weeks ago“Very busy Very few employees Stood around waiting for assistance for 40 minutes. Left with empty hands”
— Sharon Enz3.03 weeks ago“Large variety of reptiles and fish.”
— Hudson Adam5.04 weeks ago“Knowledgeable with fair prices”
— 425451jrr4.0a month ago“I’m so grateful to this organization for hosting such a thoughtful, education‑focused event at our public library. It was clear how much care and preparation went into making the session engaging, accessible, and genuinely useful for the community. Megan was so knowledgeable, welcoming, and passionate about their mission, and the animals they shared were a huge hit for our community. It’s wonderful to see a nonprofit investing in learning opportunities that bring people together and strengthen our community. Thank you for creating a space where people of all ages can grow, ask questions, and feel supported. I’m already looking forward to future events.”
— Britany5.0a month ago“We got one of our Tegus from here and one of our Bearded Dragons. Go check em out they are great!”
— Cassandra Kunz5.0a month ago“We adopted a Syrian hamster and a dwarf hamster a year ago and had a great experience. Both are in very large cages and very healthy. We will be back to adopt again.”
— Kevin D5.0a month ago“Adopted 3 lovebirds. The rescue got back to me very fast when I submitted my application. Setting up my adoption appointment was easy. The adoption appointment itself was very quick and staff was friendly and helpful.”
— Savanna5.0a month ago“Caring and helpful”
— Mona Kel5.0a month ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (920) 558-4015 to confirm current availability, hours, and services before visiting J&R Aquatic Animal Rescue.