J&R Aquatic Animal Rescue

Tucked into Neenah, Wisconsin, J&R Aquatic Animal Rescue occupies a fascinating niche in the Fox Valley — part fish store, part exotic animal sanctuary, part community educator. This isn't your typical aquarium shop. It's a nonprofit rescue dedicated to rehoming surrendered fish, reptiles, birds, and other exotic pets that most shelters simply aren't equipped to handle.

The freshwater fish selection rotates based on what animals come through their doors. You might find a Bumblebee Betta ready for adoption one week and a fully established 15-year-old fish tank setup needing a new home the next. The staff helped one customer through an entire tank transition, handling the logistics of moving an aging aquarium with practiced confidence.

They carry supplies and equipment to get adopters set up properly, and their pricing reflects the rescue model — adoption fees rather than retail markup, though some reviewers have debated where that line falls. What truly sets J&R apart is their educational mission. Megan, one of their most frequently praised team members, travels to libraries and schools across Wisconsin — as far as Iron River — bringing ambassador animals for show-and-tell programs that draw crowds of 40 or more.

A Leopard Gecko named Sam now lives in a speech therapy classroom, helping middle and high schoolers build empathy and conversation skills. Lovebirds, Syrian hamsters, Tegus, Bearded Dragons, and sugar gliders have all found second homes through their adoption process, which reviewers describe as responsive and straightforward. The facility features an indoor turtle pond where visitors can feed the residents for a quarter — a small detail that delights kids and adults alike.

They also host birthday parties and community events that go well beyond the typical pet store experience. J&R addresses a real gap: when owners can no longer care for exotic pets, the alternatives are often grim. This rescue provides a no-judgment surrender option, rehabilitates animals, and matches them with informed adopters.

The staff's passion is palpable, and the Neenah community is clearly better for having them.