About
Friends of Nature is a long-running, independently owned pet supply shop in Menomonee Falls, WI, and for local aquarists it doubles as a dependable neighborhood fish store. It isn't an aquatics-only operation — the floor is shared with one of the area's deepest selections of wild bird seed, suet, and feeders, plus dog, cat, small-animal, and reptile gear — but the freshwater tanks have kept fishkeepers coming back for decades. " The aquarium wall is the draw for hobbyists.
Reviewers consistently describe clean, healthy tanks, and several point out that the fish here often arrive larger and more grown than you'd find at the big-box stores. You can browse freshwater community fish, bettas, and livebearers like guppies for sale in Menomonee Falls, WI, alongside a solid wall of aquarium supplies and accessories — filters, foods, conditioners, and tank décor — so you can set up or restock in a single walk-in trip. What customers praise most is the staff.
Again and again, shoppers describe the team as genuinely knowledgeable and friendly — the sort who will talk through a fish-care question or, as one reviewer recounted, patiently help match a food to a pet's allergies. Employees like Brad get thanked by name. A frequent-buyer rewards program turns the store into a weekly stop for plenty of regulars.
A fair heads-up echoed in recent reviews: pricing skews premium, and some shoppers find individual items cheaper elsewhere. Many regulars counter that the curated selection, healthy livestock, and hands-on guidance earn the difference. For Menomonee Falls residents who want quality freshwater fish, premium fish food, and a knowledgeable local shop instead of a big chain, Friends of Nature remains a reliable in-person destination.
What they offer
Fish & livestock for sale at Friends of Nature in Menomonee Falls, WI
Friends of Nature stocks betta fish and freshwater fish for sale in Menomonee Falls, WI. As a fish store serving Menomonee Falls, WI, it also carries fish food, dry goods and aquarium equipment and offers aquarium consultations.
- Livestock & products
- Fish FoodDry GoodsAquarium EquipmentBettas
- Services
- Specializes in
Highlights
What makes them special
- Clean, well-maintained freshwater tanks, with fish often larger and more grown than big-box stock
- Freshwater community fish, bettas, and livebearers like guppies available in-store
- One of the area's deepest selections of wild bird seed, suet, and feeders, plus dog, cat, reptile, and small-animal supplies
- Knowledgeable, friendly staff and a frequent-buyer rewards program, with longtime regulars of 20+ years
- Premium pricing offset by curated selection and hands-on, in-person guidance
From keepers
Customer reviews
“Nice place, big selection, knowledgeable staff who were very friendly. Prices are a bit steep- saw many things there that I bought way cheaper elsewhere.”
— Lori Sears4.03 days ago“Great Pet Store! Friendly employees willing to help with anything. Great selection of products too!”
— Leigh Anne Gerard5.0Edited a week ago“Friendly staff , great shop. Been going there for 20+ years. They come second to none.”
— Kara Wojcik5.0a month ago“Friends of Nature? More like Foes of Nature, and here's why. TL;DR for anyone who doesn't want to read my story below: animal cruelty. I used to be a regular customer and supported them as a local business. I always bought a lot of pet food, bird food, you know, until something clicked. I noticed the aquarium fish section, approached the tanks, and THERE WERE A LOT OF DEAD FISH. Total negligence, animal cruelty, and incompetence. I'm not going to support Foes of Nature anymore, and I'm not going to recommend them to anyone until I come back in a while and see that they care about their fish. If I see the same thing next time, I'll call whatever organizations I find, so that they inspect this shady place. If I see a change, I'll be happy to shop there again, I will change my opinion, and will update this review to 5 stars to support this local business again.”
— Alex Williams1.02 months ago“This store you will find inspiring, especially if you're a a backyard birder or want to do a fun project with the kids. They have some great birdhouses and feeders . I've never seen such a huge variety of nuts, seeds and all the like for birds especially. They also have dog and cat and fish supplies and small mammals supplies deer supplies. Definitely more than your average store. And they do have a slight problem with moths which I've had myself when trying to store huge amounts of nuts and greens.”
— VEF5.03 months ago“Great staffing owners that are knowledgeable about products”
— Jewel Liebrecht5.0a month ago“LOVE FON!! Privately owned, with a knowledgeable and friendly staff. I like the clean, healthy aquariums. They also have a huge pet food, treat, toy and supplement selection. I feed partially raw and they helped me make the best choices for my dogs. If that wasn't the best reason to go there, they also beat most prices elsewhere.”
— Cory Corrigan5.0Edited a month ago“Good variety but pricier than other pet shops”
— deu ce4.02 months ago“Discover a world of premium pet nutrition right here! they offer everything your beloved companions need, including specialized food for cats, dogs, birds, fish, and reptiles”
— Shyam Patel5.02 months ago“Wonderful staff,a huge variety of different quality pet foods and treats.”
— Joe-Ann Landry5.0Edited 2 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (262) 253-9889 to confirm current availability, hours, and services before visiting Friends of Nature.