Friends of Nature

Friends of Nature in Menomonee Falls, Wisconsin is an independently owned pet supply store that has earned a loyal following among local pet owners — including those who keep freshwater aquariums. While it's a full-service pet supply shop rather than a dedicated fish store, its clean, healthy aquariums and broad selection of fish food and supplies make it a worthwhile stop for aquarists in the area. The store's strength lies in its curation and its people.

Staff members are consistently praised for being genuinely knowledgeable about the products they carry, helping customers navigate everything from raw dog food diets to fish care essentials. This is the kind of place where you can walk in with a question and walk out feeling confident in your purchase — a rarity at big-box retailers. Multiple reviewers single out the friendly, helpful nature of the team, and it's clear the owners have built a culture of attentive customer service.

The aquarium section features well-maintained tanks, which speaks to the store's commitment to animal health and quality. For fishkeepers who value buying from a shop that takes proper care of its livestock, that's an important detail. The inventory skews toward premium pet nutrition and supplies across species — cats, dogs, birds, fish, and reptiles all get dedicated shelf space.

Treats, toys, supplements, and specialty foods round out a selection that reviewers describe as huge. Pricing does run slightly higher than chain competitors, and some reviewers have noted the premium. But as one customer pointed out, Friends of Nature actually beats many prices when you compare equivalent products, and the personalized guidance you receive can save money in the long run by steering you toward the right choices the first time.

For Menomonee Falls residents looking for a locally owned shop with clean freshwater tanks, quality fish food, and staff who actually care about your pets, Friends of Nature delivers a shopping experience that big chains simply can't replicate.