Animal Outfitters

Animal Outfitters in Fond du Lac, Wisconsin is a boutique pet supply store that has earned a devoted following over more than a decade of serving the community. Owned and operated by Cathy (often called Kathy by regulars), this woman-owned shop surprises visitors with how much it packs into its modest footprint — it's genuinely bigger than it looks from the outside, with a well-organized layout that makes browsing easy. The store's bread and butter is high-quality pet food and treats.

Reviewers consistently praise the curated selection of healthy dog and cat food options, including specialty and hard-to-find brands like Fromm — ask about their loyalty program where you can earn a free large bag after purchasing twelve. The freeze-dried treats and homemade dog cookies in various flavors are a particular draw, with one traveling professional admitting they stop in every time they pass through the area to stock up on chews. Beyond food, Animal Outfitters carries an impressive assortment of collars, leashes, toys for tough chewers, and even pet clothing — one customer finally found a properly fitting onesie for their hairless dachshund after failing with dozens of Amazon orders.

They also offer on-site pet tag engraving, turning custom ID tags around quickly with their in-store machine. Rain jackets, wind jackets, and specialty garments are available with hands-on fitting assistance from the owner herself. What truly sets this shop apart is the personal touch.

Cathy greets customers by name, offers thoughtful advice on digestive issues, helps with proper clothing fits for rescue dogs, and carries out heavy bags of food for those who need a hand. The store is pet-friendly — expect to be greeted by Cathy's own golden retriever and other resident fur babies stationed near the counter. It's the kind of place where a veterinarian refers clients, knowing the product quality speaks for itself.

Pricing is competitive with national chains, but the expertise and care are something PetSmart simply cannot replicate.