About
Animal Outfitters in Fond du Lac, Wisconsin is a boutique pet supply store that has earned a devoted following over more than a decade of serving the community. Owned and operated by Cathy (often called Kathy by regulars), this woman-owned shop surprises visitors with how much it packs into its modest footprint — it's genuinely bigger than it looks from the outside, with a well-organized layout that makes browsing easy. The store's bread and butter is high-quality pet food and treats.
Reviewers consistently praise the curated selection of healthy dog and cat food options, including specialty and hard-to-find brands like Fromm — ask about their loyalty program where you can earn a free large bag after purchasing twelve. The freeze-dried treats and homemade dog cookies in various flavors are a particular draw, with one traveling professional admitting they stop in every time they pass through the area to stock up on chews. Beyond food, Animal Outfitters carries an impressive assortment of collars, leashes, toys for tough chewers, and even pet clothing — one customer finally found a properly fitting onesie for their hairless dachshund after failing with dozens of Amazon orders.
They also offer on-site pet tag engraving, turning custom ID tags around quickly with their in-store machine. Rain jackets, wind jackets, and specialty garments are available with hands-on fitting assistance from the owner herself. What truly sets this shop apart is the personal touch.
Cathy greets customers by name, offers thoughtful advice on digestive issues, helps with proper clothing fits for rescue dogs, and carries out heavy bags of food for those who need a hand. The store is pet-friendly — expect to be greeted by Cathy's own golden retriever and other resident fur babies stationed near the counter. It's the kind of place where a veterinarian refers clients, knowing the product quality speaks for itself.
Pricing is competitive with national chains, but the expertise and care are something PetSmart simply cannot replicate.
What they offer
Livestock, services, water
- Livestock & products
- Fish Food
Highlights
What makes them special
- Woman-owned boutique pet supply shop with 10+ years serving Fond du Lac
- Curated selection of high-quality and specialty pet foods including Fromm loyalty program
- On-site pet tag engraving with quick turnaround
- Homemade dog cookies and freeze-dried treats in wide variety
- Pet-friendly store with resident dogs greeting customers
From keepers
Customer reviews
“Animal Outfitters is a top-tier destination for pet owners in Fond du Lac! I’m highly impressed by their stellar 4.8-star rating and their commitment as a woman-owned business. As a digital marketer, I see great value in their convenient in-store pickup and shopping services. This shop has built a fantastic reputation, and there is so much potential to expand their digital footprint even further. A must-visit for anyone looking for quality supplies and a personal touch!”
— Arafatul Islam Saon5.02 weeks ago“Cute little store. Bigger than it looks from the outside. Staff was friendly and plenty of options for your furry family members!”
— Brian Gillman5.0a month ago“Nice boutique style pet shop. Owner is eager to help.”
— KATYA5.03 months ago“Kathy worked tirelessly assisting me on the proper fit for my rescue dog's rain and wind jacket. Impressive store and customer service!”
— Jeanne Robinson5.04 months ago“Great place to shop So friendly Enjoyed our experience”
— Aaron Waggoner5.04 months ago“Stopped in today to drop off some cards for my relocated grooming salon. I ended up finding a onsie for my naked dachshund! This is such a great thing because I have searched everywhere, and had dozens shipped to me from Amazon and none of them have fit right. This one was unexpectedly perfect! Just a little of everything for everyone. It's definitely worth then stop!”
— Jessica Williams5.05 months ago“Very friendly staff. Allows animals inside the building. Very kid friendly.”
— Josh Thone5.06 months ago“Had what I needed hard to find certain cat food how awesome. Will be back.”
— Richard5.06 months ago“Very expensive. Nice assortment of collars and "unique" pet items.”
— Tricia3.07 months ago“Such a nice place and so very helpful. Having some digestive issues with my pup and got a lot of good advice and suggestions. We will be regulars since the store is only a few blocks away.”
— Monica Horn5.08 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (920) 907-1232 to confirm current availability, hours, and services before visiting Animal Outfitters.