Aquarium Paradise

Aquarium Paradise in Belleville, New Jersey occupies a complicated space in the local fishkeeping scene — a store with genuinely impressive stock that has become increasingly difficult to actually visit. At its best, this classic neighborhood fish shop features a stunning frontosa tank at the entrance that reviewers say alone warrants the trip, along with a deep selection of freshwater exotics including piranhas, cichlids, and community fish at competitive prices. The owner, Pedro, has earned loyal fans for his willingness to spend real time educating hobbyists, particularly newcomers navigating the hobby for the first time.

One regular raves about thriving Amano shrimp and live plants purchased here, noting that Brazilian fish in their home tank are eager for more greenery from the shop. But a significant and growing concern dominates recent reviews: the store's unpredictable hours. Multiple customers report arriving during posted business hours only to find the doors locked, with no signage, no voicemail, and no online updates explaining the closure.

Some visitors have peered through the glass to see tanks still stocked with fish and moisture collecting inside, raising questions about whether Aquarium Paradise is still operating at all. The lack of communication has frustrated even would-be supporters who understand the realities of running a small business. When the store is open, opinions split sharply on tank conditions.

Some customers describe dirty tanks, overcrowded fish, and dead stock floating in displays — a jarring sight in any aquarium shop. Others counter with praise for the selection, the pricing, and the personal attention they've received. The store has also drawn at least one saltwater customer, though freshwater clearly dominates the inventory.

Aquarium Paradise has the bones of a beloved local fish store — knowledgeable staff, exotic species you won't find at chain pet stores, and that old-school hobbyist atmosphere. But until the hours stabilize and tank maintenance improves, visiting requires patience and a willingness to make multiple attempts before the door actually opens.