Colorful Corals & More

Tucked away from Sevierville's tourist bustle, Colorful Corals & More has built a devoted following across East Tennessee and beyond — with some customers driving two hours each way just for saltwater supplies. This family-run shop specializes in reef-keeping, offering one of the region's most impressive coral selections, from budget-friendly $5 frag plugs to unique specimens you won't find at other local stores. Their zoanthid collection draws particular praise, and reviewers consistently note how clean and pest-free the livestock is — one customer reported that after dipping new corals, only amphipods fell off, with no flatworms in sight.

The shop isn't saltwater-only, though. Freshwater enthusiasts will find healthy fish and a large selection of live plants, along with captive-bred specialties like yellow tangs and mandarins. The tanks throughout the store are well-maintained, clean, and organized, making it easy to browse and admire the livestock.

On the equipment side, Colorful Corals carries a solid range of products, including what reviewers describe as the largest selection of Brightwell products in the area, plus Dalua lighting systems. Multiple aquarium setups are on display and available for purchase. The staff — particularly Chris and Mel — earn consistent praise for taking time with customers, answering questions thoroughly, and helping newcomers assemble everything they need to get started.

One reviewer recounted arriving an hour before closing and being patiently helped through a full setup. The shop also quarantines incoming fish, a practice that sets it apart from many competitors and speaks to their commitment to livestock health. Small touches matter here too.

When a couple from Georgia faced a long drive home with new corals, the staff provided a small cooler to keep everything safe in transit. That kind of thoughtfulness, paired with competitive pricing and genuine expertise, is why Colorful Corals & More has become a destination shop for reef hobbyists across the Southeast.