About
Tucked away from Sevierville's tourist bustle, Colorful Corals & More has built a devoted following across East Tennessee and beyond — with some customers driving two hours each way just for saltwater supplies. This family-run shop specializes in reef-keeping, offering one of the region's most impressive coral selections, from budget-friendly $5 frag plugs to unique specimens you won't find at other local stores. Their zoanthid collection draws particular praise, and reviewers consistently note how clean and pest-free the livestock is — one customer reported that after dipping new corals, only amphipods fell off, with no flatworms in sight.
The shop isn't saltwater-only, though. Freshwater enthusiasts will find healthy fish and a large selection of live plants, along with captive-bred specialties like yellow tangs and mandarins. The tanks throughout the store are well-maintained, clean, and organized, making it easy to browse and admire the livestock.
On the equipment side, Colorful Corals carries a solid range of products, including what reviewers describe as the largest selection of Brightwell products in the area, plus Dalua lighting systems. Multiple aquarium setups are on display and available for purchase. The staff — particularly Chris and Mel — earn consistent praise for taking time with customers, answering questions thoroughly, and helping newcomers assemble everything they need to get started.
One reviewer recounted arriving an hour before closing and being patiently helped through a full setup. The shop also quarantines incoming fish, a practice that sets it apart from many competitors and speaks to their commitment to livestock health. Small touches matter here too.
When a couple from Georgia faced a long drive home with new corals, the staff provided a small cooler to keep everything safe in transit. That kind of thoughtfulness, paired with competitive pricing and genuine expertise, is why Colorful Corals & More has become a destination shop for reef hobbyists across the Southeast.
What they offer
Livestock, services, water
- Livestock & products
- Services
- QuarantineConsultation
- Specializes in
Highlights
What makes them special
- Massive coral selection including $5 frags and extensive zoanthid variety
- Pest-free, quarantined livestock praised for exceptional health
- Carries Brightwell and Dalua products with growing saltwater product lines
- Both freshwater and saltwater fish plus large live plant selection
- Staff known for patient, in-depth consultations for hobbyists at all levels
From keepers
Customer reviews
“Hands down best coral shop in east TN. Great selection beautiful corals. Super knowledgeable and took the time to take the kids around and teach them about corals! Awesome place”
— joshua bailey5.0a week ago“Chris was amazing and answered all my questions. I love the selection of $5.00 corals 🪸. Will definitely be back .”
— Cam Pate5.0a week ago“Mel so helpful and informative when I came in. Super cool shop!!! Will definitely be back”
— Cate Askins5.02 weeks ago“This is a great place to get both freshwater and saltwater fish. They had a great selection. Every fish, coral, and plant was super healthy and well taken care of. The employees were very helpful and knowledgeable. I will definitely shop here again.”
— Brandi Dellinger5.02 weeks ago“I absolutely love this place and don’t go anywhere else. The guys here know their stuff and are willing to go above and beyond to help their customers. I’ve had problems with my tank and definitely had some up and downs with it. The awesome people here have done more to help me get back on track than I ever expected from a business. I go in feeling like I’m visiting friends instead of just being looked at as another transaction. I’m one loyal customer here.”
— Amber Waller5.02 weeks ago“Use to be pretty good prices have like doubled since Chris has worked there. Im just gonna stick to ordering corals online. I'll still check it out when in area but no thanks.”
— brian ernst4.02 weeks ago“Best place in town! The crew are rockstars and very knowledgeable. I don’t see a reason to go anywhere else now.”
— Joseph Reese5.03 weeks ago“Great experience shopping here today. Chris was very knowledgeable and pleasant to talk to. Definitely recommend”
— C Epps5.0a month ago“Nice selection for a small town store. Nice to see multiple aquariums for sale that are top notch as well.”
— Justin Burton5.0a month ago“Very nice owners. Chris was extremely helpful in answering my questions. Will definitely be back! Edit: I brought my new corals home and dipped them like I usually do, I ONLY found amphipods that fell off. This is fantastic and I KNOW these corals are healthy and well cared for. I have had flatworms fall off of other store’s corals. Colorful Corals is the only place I will buy from!!”
— Olivia Ferguson5.0Edited a month ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (865) 365-4200 to confirm current availability, hours, and services before visiting Colorful Corals & More.