Aquatic Aesthetics

Tucked away in Hixson, Tennessee, Aquatic Aesthetics is the kind of local fish shop that earns its reputation one tank at a time. Run by Rob, who customers consistently describe as the area's go-to authority on home aquatics, this small mom-and-pop store punches well above its weight in both selection and service. The freshwater focus here is clear.

Guppies are a standout — one first-time customer came in looking for a few and walked out with far more than planned, pleasantly surprised by the variety and pricing. But the selection stretches well beyond livebearers. Panda garras, dojo loaches, cherry shrimp, and a dedicated "craw wall" stocked with invertebrates give the shop real character.

One customer drives an hour each way just for Rob's stocking recommendations. The live plants earn special mention too — multiple reviewers highlight the plant selection, and at least one visitor admits they come specifically for the moss. What sets Aquatic Aesthetics apart is the genuine care behind the counter.

When a beginner showed up in a panic after adding cherry shrimp to an uncycled tank, Rob sold them an established sponge filter from one of the shop's own tanks and walked them through the recovery process — even fielding a follow-up phone call about pump setup. Two weeks later, every shrimp was still alive. That's not just customer service; that's someone who cares about the animals leaving his store.

Water testing is available on-site — bring in a sample and Rob will give you a straight read on your parameters along with specific guidance on water changes and corrections. He's opinionated (he's not a fan of Walstad tanks, and he'll tell you so), but that candor is part of what makes the advice trustworthy. Pricing is consistently described as reasonable, and the atmosphere is warm and welcoming.

People who discover this shop tend not to go back to the big-box alternatives. If you're keeping freshwater tanks in the greater Chattanooga area, Aquatic Aesthetics in Hixson deserves a visit.