Tennessee Tails Pet Boutique in downtown Jonesborough, Tennessee, is a locally owned pet supply shop that has earned a devoted following with nearly 450 five-star reviews — and for good reason. This isn't an aquarium or fish store; it's a curated pet boutique focused on premium, natural, and holistic nutrition for dogs and cats, staffed by people who genuinely know their products and love the animals that walk through the door. What sets Tennessee Tails apart is the depth of knowledge behind the counter.
Staff members can tell you where their food is processed, recommend goat milk as a probiotic supplement for a finicky dachshund, or help a cockapoo owner find the right food for a super picky eater — and nail it on the third try. They carry brands like OC Raw alongside a wide selection of flavored yak chews, natural treats, toys, and health products. Customers consistently note that the prices are reasonable and the discounts are generous, especially for a boutique that prioritizes quality over volume.
The store's location in historic downtown Jonesborough makes it an easy stop for locals and visitors alike, and dogs are not only welcome but actively spoiled with treats upon arrival. One customer recounted how the staff helped inflate a recovery collar for their dog Gus after emergency surgery, then suggested products to keep him occupied during bed rest — the kind of thoughtful, personal service that big-box retailers simply can't replicate. Tennessee Tails is the kind of small business that builds community one wagging tail at a time.
The staff is described repeatedly as hospitable, honest, and genuinely invested in helping pet owners make informed choices. If you're in the Jonesborough area shopping for high-quality, USA-made pet food, holistic health products, or just the right chew toy, this boutique delivers a warm, personalized experience that keeps customers coming back.
Jane Neely
10 reviews
They are very well informed and know there food,where it is processed. Made in the USA TN. Kind, good variety and very helpful. Will be returning.
Ariel Lofaro
16 reviews
I love this shop! It’s local, convenient, and always has the holistic healthy options I’m looking for . The women who work there are so hospitable and kind. I buy the OC Raw when I’m in a pinch - my dogs love it .
Stephanie Foster
20 reviews
I love the new recommendations for my Napoleon! The staff recommended goat milk as a great source of probiotics. Plus a few new cute toys for my active daschound. Thank you! Worth the trip on the snowy cold day!
Donna Hall
4 reviews
Tennessee Tails Pet Boutique is a great place to shop for your pet. They have a huge variety of products to shop from and at a reasonable price! The staff are friendly and willing to help you find what you need. My dog loves their flavored yak chews! Stop by and get your pet a treat!
Rachel B
3 reviews
We love this shop! It’s where I get all of our girl’s chews. The staff are so friendly, informative and honest. It’s truly my goto for our dog.
Karla Grimaldi
2 reviews
My pup, Gus, had emergency surgery and I needed to get him a blow up cushion collar before he got sent home with the cone of shame. Tennessee Tails was great and set me up with what I needed and also suggested somethings to keep him occupied while on bed rest. When I couldn't get the collar to inflate properly, I brought it back and they took the time to inflate it properly for me so Gus eould be comfortable in his recovery. Great customer service, shop local!
Cynthia Reynolds
9 reviews
Great place to stop in with your dog. Friendly staff and cute little store
Vicky Decker
39 reviews
Winnie was groomed at Petsmart! She canto the facility shaggy and over grown. She left happy and well groomed! Winnie loved everyone she met and groomed her!
Jesse B.
7 reviews
This place does a WONDERFUL, pretty much perfect job at blending world class pet care with local insight and understanding. Everytime we stop in we feel like family and leave with great products and information.
Brenda River
5 reviews
I have a cockapoo that is super picky eater. And this place has everything that a picky eater would like I tried three and the he and he loved them!! So I’m back for more Thanks so much for your kind kindness. and I even picked up a few snacks from my roommates cat.
Note: Store information and services may change. Always call (423) 788-6511 to confirm current availability, hours, and services before visiting Tennessee Tails Pet Boutique.
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111 E Main St, Jonesborough, TN 37659
February 7, 2026
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