Duke & Fox in Jonesborough, Tennessee is a custom pet collar and embroidery shop — not a fish store. Specializing in beautifully crafted dog collars with custom embroidery, printed buckles, and seasonal fabric options, this small business has earned a devoted following among dog owners across the region. Customers rave about the vibrant patterns, durable construction, and the ability to personalize collars with names, phone numbers, and multi-line text on buckles.
The shop also accommodates Fi tracker integration and offers Martingale-style collars alongside standard buckle designs. Staff members like Candace are noted for their willingness to rush orders when needed, and the store provides embroidery services that extend beyond pet products — including military uniform alterations. With matching bows and bow ties also available, Duke & Fox has carved out a niche as a go-to destination for pet owners who want functional, eye-catching accessories that reflect their dogs' personalities and the changing seasons.
Located in historic Jonesborough, the brick-and-mortar shop offers a welcoming browsing experience, though much of their business also flows through online orders with custom turnaround times of roughly a month. Note: This establishment does not sell fish, aquarium supplies, or aquatic livestock. It is a pet accessories and embroidery shop that primarily serves dog owners.
Catherine Pardey
8 reviews
After trying numerous times to fit the FI into the collar a Duke & Fox representative call directly to explain to us the proper way to d fit The FI into tue collar. This Company provides a great support because they were with us until we were able to properly fit the FI into our new collar. Very happy and satisfied with the device provided.
jinxh13
9 reviews
I bought custom collars for each of my dogs. The collars are well made and BEAUTIFUL. One of my neighbors fell in love with the collars and ordered one for his dog. My veterinarian also asked where I got the collars because she wants one for her dog too. I got Martingale collars without the buckles. Sizing information was good. The quality of the materials is excellent. I highly recommend this product!
Patricia Gay
2 reviews
Order a collar for my Nephew who is a Golden Retriever every Christmas and love these collars
Sara Sommerer
5 reviews
So beautiful! We are obsessed with our new dog’s collar!
Gay Oxford
5 reviews
It is really too big for my dog but I can’t make it any smaller without hiding the embroidery
james Wright
29 reviews
Great quality collars, fun designs, works great with our Fi trackers, and super fair pricing for custom embroidery! Will purchase again for the different seasons and holidays!
Chibuike Azogini
3 reviews
The woman working was very welcoming and sweet! Amazing selection as well!
Jane Holcomb
5 reviews
Great experience!
Liza Ross
111 reviews
Well my dog looks beautiful in her new collar! Definitely measure your dog's neck before ordering. The only bad choice I made was having the phone number embroidered, only because the collar has to be tightened and you can't see a portion of the phone number easily. (This was my error, not theirs) Plus it would have been a cleaner look without it. Also wishing I had gotten the flower for a little flair . . .. guess I will have to order again
Tracey Jones
19 reviews
So friendly and help. Awesome place
Note: Store information and services may change. Always call (423) 788-4443 to confirm current availability, hours, and services before visiting Duke & Fox.
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123 E Main St #201, Jonesborough, TN 37659
February 7, 2026
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