About
Pet World in East Rochester, NY is a sprawling neighborhood pet store whose aquarium department has become a genuine destination for Rochester-area fishkeepers. The fish room stocks both freshwater and saltwater fish alongside a deep bench of aquatic plants and supplies, and the koi selection keeps pond keepers coming back — if you're hunting koi for sale in East Rochester, NY, this is one of the few brick-and-mortar shops around that reliably has them. Customers describe the tanks as clean and well cared for, with a steady rotation of new arrivals worth a look.
What sets the place apart is the staff. Regulars name-check the fish-department crew again and again — Adam (the self-described 'fish guy'), Brian, Fiona, and more recently Jeff, who one visitor said stopped to walk her through the newest additions and around the tanks even while she was only browsing as her car was serviced next door. Fiona earns repeated praise for setting up first-timers: a reviewer starting a brand-new tank said she 'went above and beyond' to make sure they had everything to succeed.
The team is known for helping beginners pick freshwater fish for sale that actually fit their tank, explaining care without overselling. This is an aquarium store built for people who want to see livestock in person, ask questions, and leave the same day with fish, live plants, and gear. Hobbyists building a planted tank can browse live aquarium plants in person and pair them with substrate and lighting on the spot, while pond owners can match their koi with the right setup before heading home.
Several reviewers note prices run on the higher side — typical for a hands-on local shop — so come for the guidance and the in-stock selection rather than the lowest sticker. For anyone in East Rochester or the greater Rochester area searching 'fish store near me,' Pet World's fish department remains a knowledgeable, well-stocked place to plan a tank and find saltwater and freshwater fish available in person.
What they offer
Fish & livestock for sale at Pet World in East Rochester, NY
Pet World stocks koi, aquarium plants and freshwater, saltwater & pond fish for sale in East Rochester, NY. As an aquarium store serving East Rochester, NY, it also carries aquarium equipment and dry goods and offers aquarium consultations.
- Livestock & products
- Services
- Specializes in
Highlights
What makes them special
- Dedicated aquarium department stocking freshwater and saltwater fish, koi, and live plants
- Koi for sale for local pond keepers — one of few brick-and-mortar sources in the Rochester area
- Named fish-department staff (Adam, Brian, Fiona, and newer face Jeff) praised for hands-on tank-setup and compatibility advice
- Clean, well-maintained tanks with a regular rotation of new arrivals
- Strong in-store selection of aquarium plants, supplies, and dry goods
From keepers
Customer reviews
“Got 3 puppies in the past which were pretty expensive at the time.”
— Joyce3.0a month ago“I used to go here a lot for fish but haven’t had an aquarium in a while. I went in while my car was being worked on next door just for something to do. Jeff stopped to see if I needed anything and even though I was just looking he took time out of his day just to talk to me about the different fish and show me some of their newest additions. The tanks are well cared for and Jeff was very knowledgeable. This store is always one of my recommendations to people”
— Naomi Hintenach5.0a month ago“🌟🌟🌟🌟🌟 I absolutely love Pet World! The staff is friendly, helpful, and really cares about their customers. Their selection of fish, plants, and aquarium supplies is amazing. It’s my favorite place to shop for everything aquarium-related!”
— Марина Кушнир5.02 months ago“This place has an amazing variety of fish and fish tanks, I absolutely enjoyed seeing that. Staff is very knowledgeable. However things are overpriced”
— Debra Gonzalez3.02 months ago“Wildly overpriced. 12 dog diapers for $30 😂 my girl is almost 15, instead I buy Arm and Hammer from anywhere else for $7. Shop smarter.”
— Stephanie LaFarnara1.02 months ago“If you need fish stuff this is the place to go!”
— Carly Raplee5.0Edited 2 months ago“Pleasant staff :) Has some raw alternatives lightly airdried and more. Wide aray of fish , bird cages, ferret, gerbals, mice, scorpions and more!”
— PM D5.03 months ago“Just stating my tank up and Fiona went above and beyond to make sure I had everything to be successful.”
— Erin Payne-Place5.021 minutes ago“Awesome store! Very knowledgable and helpful staff! Their fish selection is great! Lots of different fish and aquarium stuff and the staff will help you pick out the right fish for your tank, explain how to take care of them, etc.”
— Danielle Ritchie5.0Edited a month ago“We are new to the aquarium world and our previous resource closed. We were looking for a new shop for supplies and advice. The man in the aquarium section was very rude, judgmental and ultimately didn't help me with what I came for. I was shocked and will not be back.”
— melissa cole1.04 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (585) 381-3870 to confirm current availability, hours, and services before visiting Pet World.