In The Reefs

Tucked away in St. Joseph, Missouri, In The Reefs is a dedicated saltwater store that has built a devoted following across the region — some customers drive 60 to 90 minutes just to walk through the door. Owner Julie runs the operation with a hands-on approach that has earned the shop a reputation as one of the best reef aquarium destinations in the Midwest.

The store's strength starts with its coral selection. Reviewers consistently praise the variety and health of the livestock, from zoanthids to a rotating inventory of reef-ready corals and saltwater fish. Julie's tanks are described as immaculate — so clean and well-maintained that visiting the shop feels like touring a small public aquarium.

The livestock quality reflects that care; multiple customers note that fish and corals arrive home healthy and thriving. What truly sets In The Reefs apart is Julie's depth of knowledge about marine aquariums. She routinely helps customers plan entire reef tank setups from scratch, advising on equipment, fish and invertebrate compatibility, and coral placement.

Long-time hobbyists and complete newcomers alike credit her guidance with their success. One customer who relocated from San Diego — no stranger to reef keeping — was impressed enough to make In The Reefs their go-to shop for rebuilding their tank. Another reviewer with nearly a decade of loyalty says Julie has helped them through everything from new tank cycling to disease outbreaks.

Pricing is another consistent theme. Customers describe costs as reasonable and fair, a welcome contrast to the sticker shock that often accompanies the saltwater hobby. If something isn't in stock, Julie will order it — a small-shop flexibility that keeps people coming back.

The store does operate on an appointment basis at times, so it's worth checking before making the trip. But for anyone in the St. Joseph area building or maintaining a reef aquarium, In The Reefs delivers the coral selection, saltwater expertise, and personal attention that chain stores simply cannot match.