








Tucked into the coastal town of Morro Bay, California, Holy Reef is a saltwater-focused shop that has quickly earned a devoted following among reef keepers along the Central Coast. Owner Keith runs the operation with a hands-on approach, and customers consistently point to his deep knowledge as a major reason they keep coming back. Whether you need a handful of coral frags, a new fish for your reef tank, or guidance on getting your water chemistry dialed in, Keith makes time — even adjusting his schedule to accommodate customers.
The coral selection stands out, especially for a shop in a smaller coastal community. Reviewers note that Holy Reef's pricing undercuts many larger competitors, making it a go-to source for frags and colonies without the sticker shock. The saltwater fish inventory is carefully curated as well, with healthy specimens displayed in beautifully maintained tanks that double as inspiration for anyone building or revamping their own setup.
Beyond retail, Holy Reef offers reef tank maintenance services that have earned glowing feedback. Keith handles regular water changes, water testing, and overall system optimization, helping clients create stable environments where corals and fish genuinely thrive. One long-time maintenance customer credited Keith with transforming their tank's health through consistent, knowledgeable care.
Another reviewer shared that Keith's help reignited their passion for the hobby after a frustrating period — the kind of personal impact that separates a great local shop from a transactional retail experience. The store also stocks supplies and dry goods for day-to-day reef keeping needs, so you can grab what you need alongside livestock in a single trip. The atmosphere is welcoming and unpretentious, and Keith's willingness to share his expertise freely makes Holy Reef a genuine community resource for saltwater hobbyists on California's Central Coast.
Kourtney Audibert
4 reviews
We recently set up a new saltwater tank and went to Holy Reef to get a few fish and coral. They were very knowledgeable and had a great selection to choose from. Can’t wait to go back again!
Ray Gonzales
5 reviews
Great selection of corals and fish. Keith the owner, was very helpful and friendly. We will be back.
Geoff Kramer
6 reviews
I visited Holy Reef today for the first time and it was amazing! Beautiful corals and fish, so inspiring. I will be shopping here for all my reef keeping needs for the foreseeable future. Friendly and knowledgeable. Cheers!
Marc Richardson
11 reviews
Great spot to pick up fish, frags, and supplies. Definitely will be back.
Bernedette Collins
3 reviews
Beautiful tanks! Friendly and helpful. Great pricing. :) Thank you so much for helping me turn my tank around!!! Feeling excited about this hobby again! Shop Holy Reef everyone!!
Joaquin Sandoval
15 reviews
Amazing Customer Service, very helpful and willing to adjust his schedule for you. Definitely recommend him and must visit
Rick Hatfield
50 reviews
Since I started Holy Reef for my reef tank maintenance, I have been thoroughly impressed. Keith's knowledge has been a valuable asset. By prioritizing regular water changes, water testing, and optimal level maintenance, he have created an ideal environment for my corals and fish to flourish. Holy Reef's dedication to offering healthy fish and corals for sale is evident, and I highly recommend their expertise.
Cody Scott
5 reviews
The owner is very knowledgeable and has a surprisingly good selection of corals for cheaper than pretty much all the other shops that I’ve been at. I would definitely go check them out if you haven’t already.
Note: Store information and services may change. Always call (805) 748-0170 to confirm current availability, hours, and services before visiting Holy Reef.
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331 Rennel St
February 8, 2026
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