West coast cichlid supply LLC

Tucked away in Cherry Valley, California, West Coast Cichlid Supply LLC is an appointment-only operation run out of owner Brandon's garage — and it's one of the best-kept secrets for cichlid enthusiasts in Southern California. Don't let the unconventional setup fool you: reviewers consistently praise the clean tanks, vibrant fish, and an impressive selection that puts many brick-and-mortar pet stores to shame. The store specializes in African cichlids, and that laser focus shows.

Customers rave about the stunning colors and outstanding health of their purchases, with fish settling into home tanks without issue. Brandon clearly prioritizes quality stock, and his knowledge of cichlid care is evident in every interaction. Multiple reviewers note that he and his daughter take time to answer questions and offer practical advice on keeping cichlids thriving — the kind of one-on-one guidance that's hard to come by at big-box retailers.

Beyond the fish themselves, West Coast Cichlid Supply stocks food and equipment, making it a convenient one-stop for freshwater hobbyists building or maintaining a cichlid setup. Prices are frequently called out as excellent, especially given the quality of the livestock. The appointment-only model is worth noting: this isn't a walk-in shop.

Call ahead to schedule a visit, and you'll be rewarded with a focused, personal shopping experience. Several reviewers discovered the store through online maps and were pleasantly surprised by the warm welcome they received, even as drop-ins. Still, booking in advance ensures you get Brandon's full attention and access to his current inventory.

For anyone in the Inland Empire or greater SoCal area serious about African cichlids, West Coast Cichlid Supply has earned a devoted following for good reason. The combination of healthy, colorful fish, fair pricing, and genuine expertise from a family-run operation makes the drive to Cherry Valley well worth it.