7-star rating tell a consistent story: clean tanks, healthy livestock, and a staff that genuinely knows their craft. Walk in and the first thing you'll notice is the showcase betta display near the entrance — a lush, planted setup that signals the store's commitment to proper husbandry rather than bare-bones retail. The inventory spans both freshwater and saltwater, with a serious coral and reef selection that draws hobbyists from as far as Tucson.
Multiple reviewers describe walking in for a plant or two and leaving with a full reef setup, which speaks to how persuasive the livestock quality is in person. Freshwater keepers will find well-established live plants — full-sized, not tiny bulbs — along with bettas, snails, and a rotating cast of community fish. Saltwater enthusiasts get corals, reef fish, and the guidance to keep them thriving at home.
Stephanie's name appears in review after review as the staff member who anchors the experience. She's helped customers cycle their first tanks, choose compatible tankmates for bettas, and navigate the learning curve of saltwater reefkeeping from scratch. Chad, Abby, and Kurt round out a team that customers describe as patient educators rather than salespeople.
One notable detail: the store treats its water with copper to prevent ich, and staff actively coach customers on proper acclimation — netting fish rather than dumping bag water into home tanks. The store does get busy, and a few reviewers note wait times when only one employee is on the floor. Phone responsiveness has also been flagged as an issue.
But for in-person visits, the depth of knowledge and livestock quality consistently outweigh the occasional staffing crunch. Prices are described as competitive with big-box chains, with the added benefit of specialized expertise and fish that actually arrive home healthy. For Surprise and the broader West Valley, Kona Reef fills a niche that chain stores simply can't touch.
Veronica Titaniite
9 reviews
Stephanie the goat most helpful employee anywhere ever
Lori Maddox
4 reviews
Stephanie at Kona Reef is fabulous! From the moment we connected, she was warm, welcoming, and genuinely friendly in a way that made everything feel easy and comfortable. She’s incredibly knowledgeable and shared so much helpful information that made my experience smoother and more enjoyable. What really stood out was how willing she was to answer questions and offer thoughtful recommendations — you can tell she truly cares about people having a great stay. Her professionalism combined with her kind personality made a lasting impression. I would gladly recommend reaching out to Stephanie if you have the chance — she’s a real asset to Kona Reef.
Sharon Cannon
6 reviews
Stephanie is amazing. She is extremely knowledgeable. Takes time to answer every question we may have.
Aerin Alistar
Love this place. Going to get my betta soon from here and everything looks so healthy and alive. Love the beta tank at the front it really showcases a good healthy tank. Will be back and will be my go to store from now on!
samantha harris
Visited for my first time and Stephanie was a huge help! This is my first fish tank and she helped me a lot with what plants and fish i can put with my betta and i was very pleased with the selection of fish as well.
Walter
11 reviews
There’s a reason why this place is busy they have a great selection of Salt and fresh water fish etc. Please be patient everyone is there the same reason you are is to enjoy the fish hobby, Stephanie was really helpful and knowledgeable while juggling a lot of customers. Will be back for sure!
Shannon Hoxie
13 reviews
What a hidden gem out here, stopped in for my first time yesterday and the lady I spoke with held extensive knowledge I needed. I bought a betta from a big chain- same cost there and the fish tanks are all clean. I’ll be skipping the chain store from now on for aquatic products. Highly recommend this store! Here’s Frank, enjoying his new tank life.
Danielle Dougherty
42 reviews
Kona Reef was just as good as everyone told me! I went originally, for a new plant or two and ended up with a plant and two fish. Stephanie was awesome, very knowledgeable, and I was thrilled with my purchases. To those who've had fish before you know that putting new fish in a tank is something of a gamble. Well, worry no longer; to prevent Ick, they put copper in their water. I was reminded to not put the water from the pet store in my tank. Stephanie suggested pouring the fish into a small net and then releasing them. Ive never done this before, but not only does it make sense, its what im going to do from now on so I dont risk loosing my tank. The plant had to be rinsed off. They had an enormous selection of fresh and salt water fish and plants/corals. The plants were good sized and healthy. Bonus, I don't have to start them from bulbs or itty bitty things... All of the employees were upbeat, friendly, and knew their stuff. I didn't think the prices were any worse than the big box stores, and these people SPECIALIZE in fish, plants, and corals. Super impressed!
Savannah Murray
12 reviews
I had fun looking at all of these amazing water creatures! They are healthy and well taken care of in amazing tanks. The staff were very nice. I did not feel unwelcome. In fact, it was quite the opposite.
Landon Deznan
Stephanie was super nice and incredibly helpful. She took the time to answer my questions, explained things clearly, and made the whole experience really pleasant. You can tell she genuinely cares about the customers and the fish. Great service overall.
Note: Store information and services may change. Always call (623) 398-8954 to confirm current availability, hours, and services before visiting Kona Reef Az - Surprise.
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12301 W Bell Rd Ste A107, Surprise, AZ 85378
February 8, 2026
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