Sounds Fishy Aquatics & Exotics

Walk into Sounds Fishy Aquatics & Exotics in Northport, Alabama, and you'll quickly realize this isn't a typical pet store — it's part aquarium showroom, part exotic animal menagerie, run with genuine passion by owner Keri and longtime fish expert Bryan. Together they've built a destination that draws customers from nearly two hours away, and the reason is simple: the animals here are healthy, the prices are fair, and the people behind the counter actually care. On the aquatic side, the freshwater selection is the star.

Discus — notoriously difficult fish to keep in retail settings — swim in pristine condition, a testament to the daily attention Bryan brings from over 40 years of fishkeeping experience. Koi go for as little as $25 for sizeable specimens, and lionhead goldfish, Oscars, bettas, and a variety of other freshwater species fill clean, well-maintained tanks. Live plants like duckweed round out the offerings for planted tank enthusiasts.

One veteran hobbyist with 50 years of experience noted that the discus quality "don't happen by accident" — high praise from someone who's seen it all. But Sounds Fishy earns its "Exotics" subtitle. Albino ball pythons, yellow belly turtles, bearded dragons with all their toes intact, tortoises you can pet, and birds fill the space with life.

Bowser the turtle is apparently unforgettable. The staff encourages hands-on interaction, making it a genuinely fun outing for families. What sets this Northport shop apart is the personal touch.

Keri follows up with customers after purchases to check on animal wellbeing. Bryan walks you through aquarium setup decisions with patience and expertise. A frequent buyers program offers discounts and prizes for repeat visitors.

If they don't have what you're looking for, they'll source it. The shop may not be the biggest, but the selection is thoughtfully curated, the animals are visibly thriving, and you'll leave feeling like you just visited friends who happen to sell fish and reptiles. Watch your step around Brutus on the way in.