About
Walk into Sounds Fishy Aquatics & Exotics in Northport, Alabama, and you'll quickly realize this isn't a typical pet store — it's part aquarium showroom, part exotic animal menagerie, run with genuine passion by owner Keri and longtime fish expert Bryan. Together they've built a destination that draws customers from nearly two hours away, and the reason is simple: the animals here are healthy, the prices are fair, and the people behind the counter actually care. On the aquatic side, the freshwater selection is the star.
Discus — notoriously difficult fish to keep in retail settings — swim in pristine condition, a testament to the daily attention Bryan brings from over 40 years of fishkeeping experience. Koi go for as little as $25 for sizeable specimens, and lionhead goldfish, Oscars, bettas, and a variety of other freshwater species fill clean, well-maintained tanks. Live plants like duckweed round out the offerings for planted tank enthusiasts.
One veteran hobbyist with 50 years of experience noted that the discus quality "don't happen by accident" — high praise from someone who's seen it all. But Sounds Fishy earns its "Exotics" subtitle. Albino ball pythons, yellow belly turtles, bearded dragons with all their toes intact, tortoises you can pet, and birds fill the space with life.
Bowser the turtle is apparently unforgettable. The staff encourages hands-on interaction, making it a genuinely fun outing for families. What sets this Northport shop apart is the personal touch.
Keri follows up with customers after purchases to check on animal wellbeing. Bryan walks you through aquarium setup decisions with patience and expertise. A frequent buyers program offers discounts and prizes for repeat visitors.
If they don't have what you're looking for, they'll source it. The shop may not be the biggest, but the selection is thoughtfully curated, the animals are visibly thriving, and you'll leave feeling like you just visited friends who happen to sell fish and reptiles. Watch your step around Brutus on the way in.
What they offer
Livestock, services, water
- Livestock & products
- Services
- Consultation
- Specializes in
Highlights
What makes them special
- Healthy discus stock maintained by Bryan, a fishkeeper with 40+ years of experience
- Affordable koi and lionhead goldfish with quality specimens
- Wide exotic animal selection including reptiles, turtles, and birds with hands-on interaction
- Owner Keri follows up after purchases to check on animal wellbeing
- Frequent buyers program with discounts and prizes
From keepers
Customer reviews
“Great store, knowledgeable, and friendly as can be. Great prices. Keri is the best. Watch out for Brutus, don't trip over him! I'll be back when you move for some duckweed and a female beta. Tanks, fish and plants look great. I've kept an aquarium for over 50 years and am not confortable with having Discus. Well she carries Discus which are quite finicky and they looked great. That don't happen by accident. More into Anabantidae myself. Thanks much Keri!”
— 350 ZMO5.03 days ago“An amazing place to go to. It’s basically a zoo where you can buy the animals. Extremely friendly staff and very helpful.”
— Brayden F5.0a week ago“Always a great experience!”
— Chase Neblett5.04 weeks ago“Beautiful fish and knowledgeable helpful staff.”
— Shirley Hays5.0a month ago“You can feel the love during a visit here. Wonderful family owned establishment.”
— Rock Pierson5.0a month ago“Went there 3 days ago and bought most of their koi fish and 2 lion head goldies. One was injured a little on the side and got him for cheaper and gave him a salt bath with an aerator stone for a while to help him out but they all seem to be good quality fish. They sold me a big koi for $25 I couldn't believe it was so cheap... Friendly and welcoming people 10/10 definitely going back at some point!”
— Fairest5.0a month ago“great selection great people”
— Trent Long5.02 months ago“Great people.very knowledgeable about all there fish and reptiles and amphibians. And all the other Exotics. Very reasonable prices and if they dont have it they can get it b for you.Bryan is the fish expert .he's been raising b them and ordering them for clients and friends for 40 years.i wouldn't go anyplace else since I learned all they can do .Keri is the brains of the business .She is very sweet and friendly and beautiful. You can get discounts and get on there frequent buyers list for prizes and discounts.ill love them for ever.mike”
— Mike Williams5.0Edited 2 months ago“Loved the variety of animals and fish, very friendly and knowledgeable staff, great selection and prices!”
— Valerie Hughes5.02 months ago“Loved this place. The assortment of choices are mind blowing! We love our tiny yellow belly 🐢s.🥰”
— Sharon Wallace5.03 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (205) 534-1741 to confirm current availability, hours, and services before visiting Sounds Fishy Aquatics & Exotics.