About
Set inside a converted historic home on Ashland, Virginia's main street, with a small bed-and-breakfast tucked upstairs, Fin & Feather is the independent fish store locals drive in for from as far as Richmond. Owner Mark and his crew, including Ethan, who regularly earns thanks for his patience, have packed every room with an impressive density of livestock, plants, and hard-to-find stock that punches well above the building's footprint. The freshwater section is the heart of it.
Shoppers consistently call out a better variety than any chain in the area, "cool fish you don't find just anywhere," and the bettas draw special praise for looking bright and healthy. If you're hunting for bettas, cichlids, or uncommon community fish for sale in Ashland, VA, this is the tank wall to browse, and recent visitors mention leaving with healthy fish plus a new plant for the tank. Live plants fill the displays alongside a genuinely good selection of rock and driftwood at fair prices, giving aquascapers real options.
Cichlid keepers get hands-on help dialing in a tank, and the staff will walk you through the full nitrogen cycle before selling you an axolotl, happy to talk through compatibility and water chemistry without rushing you out the door. Beyond the aquariums, Fin & Feather is a true one-stop independent pet store: crickets and supplies for leopard geckos, snake feeders, and food for dogs, cats, birds, and reptiles. Prices stay reasonable and the advice is genuinely expert, which is why so many regulars make it a standing weekend stop.
The space is tight, so skip the big group, but every square foot is curated and the atmosphere is personal and unhurried. This is the shop whose owner once closed up to run home for a dog carrier when a stranded Amtrak traveler needed one. If you're anywhere near Ashland, the fish, plants, and hard-won know-how here are well worth the visit.
What they offer
Fish & livestock for sale at Fin & Feather of Ashland in Ashland, VA
Fin & Feather of Ashland stocks cichlids, axolotls, rare and hard-to-find species, betta fish, aquarium plants and freshwater fish for sale in Ashland, VA. As a fish store serving Ashland, VA, it also offers aquarium consultations and aquascaping.
- Livestock & products
- Services
- Specializes in
Highlights
What makes them special
- Converted historic Ashland home, with a bed-and-breakfast upstairs, packed with freshwater fish, plants, and supplies
- Standout freshwater variety: healthy bettas, cichlids, axolotls, and uncommon fish you won't find at the chains
- Strong live plant, rock, and driftwood selection at fair prices for aquascapers
- Expert, unhurried guidance on tank cycling, fish compatibility, and water chemistry from Mark, Ethan, and the team
- One-stop independent pet store: also crickets, snake feeders, and food for dogs, cats, birds, and reptiles
From keepers
Customer reviews
“I spent honey $100, fish died and kills my fish I had before buying them.only had 7 day to return dead fish but I had company and couldn’t getv there within the7 days big big loss for me”
— Gloria Rogers1.0a week ago“Awesome people, best in town”
— Alexis Gonzalez5.03 weeks ago“Great store, just a bit too small for my liking when it comes to a variety of freshwater fish. All the bettas look very healthy though!!”
— Anon x5.02 months ago“It is a pet shop, with a bed and breakfast, above, doing renovation on the apartment”
— Emily Carl4.02 months ago“love fin and feather i was to early”
— Robert Smith4.03 months ago“This will be the only place I shop for my leopard gecko going forward!! I used to only shop at PetSmart for crickets for my gecko and they switched and my gecko barely ate and got depressed and aggravated (hangry). So I’ve been searching for a new place I called Finn and feather for really good information on crickets for her and went to buy some. I LOOOVEE how much they have to offer in their store! So much stuff such great prices! They’re friendly and informative! My gecko ate them all up and she’s back to being happy walking around her tank I even got cork board for her there. Absolutely love this place!! Picture of my happy girl ☺️”
— Hannah Pitts5.03 months ago“They have great prices and have a little of everything you are looking for.”
— Anthony Brandon4.03 months ago“Always super friendly staff. I make a quick trip here every other weekend for snake snacks.”
— Mike Daniels5.0Edited 3 months ago“Very nice selection! I came for fish and left with some really nice and healthy fish and even a new plant for my tank! Way better than your big box pet store, highly recommend!”
— Aaron5.04 months ago“Great staff. Healthy fish”
— Lyn Zacharias5.03 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (804) 798-2228 to confirm current availability, hours, and services before visiting Fin & Feather of Ashland.