Indoor Fins Aquatic Pets

Tucked into the charming downtown of Northfield, Minnesota, Indoor Fins Aquatic Pets has built a loyal following that extends well beyond Rice County. Customers drive from as far as St. Paul to pick up fish they can't find elsewhere — like a striking blue paradise fish with exceptional finnage that one reviewer made the trek specifically to acquire.

That kind of curated, quality-focused selection is what sets this shop apart from big-box alternatives. One detail that immediately signals how Indoor Fins operates: the bettas are not kept in cups. It's a small thing that speaks volumes about the store's care standards and philosophy.

The fish here are healthy, well-maintained, and clearly looked after by people who genuinely love what they do. Reviewers consistently praise the owner's deep knowledge — not just surface-level advice, but real guidance on water testing, tank stocking, and fish compatibility for customers setting up new systems. The store stocks a solid range of freshwater fish with rotating inventory, so repeat visits are rewarded with new arrivals.

Equipment-wise, Indoor Fins carries a notable selection of Aquarium Co-Op products, a brand beloved by the fishkeeping community but not always easy to find in brick-and-mortar shops. One customer picked up two of their filters on the spot after finally getting to see them in person. Water testing is available on-site, and the staff takes the time to walk customers through results and next steps rather than just handing over numbers.

That consultative approach — patient, unhurried, genuinely helpful — comes through in nearly every review. The store also participates in local community events like the Riverwalk Market Fair, reinforcing its roots in Northfield's small-town fabric. Indoor Fins is a focused, well-run freshwater shop where the fish are healthy, the advice is trustworthy, and the people behind the counter clearly care about the hobby and the animals in their charge.