About
Tucked into the charming downtown of Northfield, Minnesota, Indoor Fins Aquatic Pets has built a loyal following that extends well beyond Rice County. Customers drive from as far as St. Paul to pick up fish they can't find elsewhere — like a striking blue paradise fish with exceptional finnage that one reviewer made the trek specifically to acquire.
That kind of curated, quality-focused selection is what sets this shop apart from big-box alternatives. One detail that immediately signals how Indoor Fins operates: the bettas are not kept in cups. It's a small thing that speaks volumes about the store's care standards and philosophy.
The fish here are healthy, well-maintained, and clearly looked after by people who genuinely love what they do. Reviewers consistently praise the owner's deep knowledge — not just surface-level advice, but real guidance on water testing, tank stocking, and fish compatibility for customers setting up new systems. The store stocks a solid range of freshwater fish with rotating inventory, so repeat visits are rewarded with new arrivals.
Equipment-wise, Indoor Fins carries a notable selection of Aquarium Co-Op products, a brand beloved by the fishkeeping community but not always easy to find in brick-and-mortar shops. One customer picked up two of their filters on the spot after finally getting to see them in person. Water testing is available on-site, and the staff takes the time to walk customers through results and next steps rather than just handing over numbers.
That consultative approach — patient, unhurried, genuinely helpful — comes through in nearly every review. The store also participates in local community events like the Riverwalk Market Fair, reinforcing its roots in Northfield's small-town fabric. Indoor Fins is a focused, well-run freshwater shop where the fish are healthy, the advice is trustworthy, and the people behind the counter clearly care about the hobby and the animals in their charge.
What they offer
Livestock, services, water
- Livestock & products
- BettasAquarium Equipment
- Services
- Water TestingConsultation
- Specializes in
Highlights
What makes them special
- Bettas kept in proper tanks, not cups — a sign of genuine fish care
- Carries Aquarium Co-Op products in-store, rare for brick-and-mortar shops
- On-site water testing with personalized guidance for new tank setups
- Draws customers from St. Paul for hard-to-find freshwater species like paradise fish
- Active in the Northfield community, participating in events like Riverwalk Market Fair
From keepers
Customer reviews
“Very knowledgeable! Received genuine help and guidance with testing our water and picking out some fish for our new tank. Thanks again!”
— David Blackstock5.03 weeks ago“Live in St. Paul and was not able to find a good paradise fish locally that I liked. Reached out to indoor fins and they had a blue one with really nice fins! Drove out and got the fish. Nice little store in Northfield with nice variety and quality fishes. THE BETTAS ARE NOT IN CUPS! There are also other fish tank equipment that the store carried. Lots of aquarium co op stuff which i always wanted to try. Got myself two of those filters as well.”
— D3vil Kill45.0a month ago“They were soo helpful, kind and knowledgeable! Great selection of fish as well! I found my new fish store!!”
— Nancy Felcyn5.02 months ago“Saya menawarkan daun Ketapang laut kering tapi belum ada jawaban”
— Doris Ng3.03 months ago“I love the to visit this store and see all the new fish each time. The owner is very knowledgeable.”
— Cheryl Barnes5.04 months ago“Best store! And they are very knowledgeable and take great care of the fish! 💕🐠”
— Tree5.0Edited 6 months ago“Date of Visit: 05/24/2025 - Visited this store during the Riverwalk Market Fair; absolutely phenomenal store owners/workers. Super friendly, easy to converse with, and incredibly knowledgeable. Visit this store for all your fish needs and/or questions! They rock!”
— Tara H5.08 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (507) 663-1096 to confirm current availability, hours, and services before visiting Indoor Fins Aquatic Pets.