About
Bert's Pet Center in Ashland, Kentucky is a family-owned operation that has carved out a reputation as the go-to aquarium destination for fish keepers across the tri-state area, drawing customers from as far as Huntington, West Virginia and beyond. While it's technically a full-service pet store — selling puppies, birds, reptile supplies, and even trimming cockatiel nails — the fish department is clearly the main attraction, boasting what multiple customers describe as the largest freshwater and saltwater selection in the region. The freshwater side runs deep, with species like blue rams, otocinclus catfish, and over a thousand guppies worth of variety that you simply won't find at the big-box chains.
The saltwater department is equally compelling — owner Jim has personally stepped in to resolve issues with live rock, replacing problem pieces with coral-covered rock and cleanup crews at no extra charge. That kind of hands-on accountability from an owner speaks volumes. The store has a packed, old-school pet shop feel — aisles brimming with aquarium equipment, accessories, and supplies crammed into a modest footprint.
Reviewers note it can feel overwhelming, and those with mobility needs should be aware that navigation can be tight. But for most visitors, the density of inventory is part of the charm. If they don't have what you need, staff will order it.
Pond enthusiasts will find knowledgeable guidance here too — staff have been praised for patiently fielding extensive pond questions. The team's fish knowledge consistently earns praise, particularly around species compatibility and care requirements. Tanks are generally reported as clean and well-maintained.
Bert's isn't perfect — a few customers have reported cycling advice issues and occasional staff inconsistency — but the store's willingness to source uncommon species, combined with genuine expertise and a family-run atmosphere, makes it a destination worth the drive for serious fishkeepers throughout eastern Kentucky and the surrounding region.
What they offer
Livestock, services, water
- Livestock & products
- Services
- Consultation
- Specializes in
Highlights
What makes them special
- Largest freshwater and saltwater fish selection in the Ashland/tri-state area
- Owner Jim personally resolves issues, including replacing live rock with coral-covered pieces
- Carries uncommon species not found at big-box pet stores
- Knowledgeable staff who field pond, freshwater, and saltwater questions
- Family-owned atmosphere with old-school pet shop charm
From keepers
Customer reviews
“Really cool place, I really enjoyed checking out this pet store.”
— J.D.5.03 weeks ago“A great pet store if you like aquariums and fish. Not too much of anything else though.”
— Thrylax4.0a month ago“I went back the 3rd time after driving an hour. They were amazing workers and if there’s a mistake they go out of their way to make it up to you! I’m really amazed to receive such kindness it touched my heart. They try to get the fish you’re looking for, and they sure are a pleasure to talk with them about their unique fish that you will not find in PetSmart or petco this is a very rare treat to me to Injoy seeing all their fish! I really do appreciate such a wonderful fish store! Well worth my trip!”
— Trisha Hart5.0Edited a month ago“Nothing but a great experience everytime I go”
— Delilah Harris5.02 months ago“Went in to ask about getting shots and dewormer for my son’s puppy and the girl at the counter would rather talk to her friend about what college classes they’re taking”
— Jon Simpkins1.02 months ago“They have everything you need and if not will order it for you. very good ppl and business”
— Gray Owl5.02 months ago“Best pet store around.”
— Steve D5.03 months ago“We went in to buy cat supplies for our new kittens and walked out with a new puppy 🐶 Everyone was so helpful and made our purchase as quickly as possible. Beautiful pet store with lots to look at. Definitely recommend 👌 Our New Fur-Baby's name is Harper. She's super sweet and loves her new kitten buddies 🐾🐾🐾”
— Crystal Robinson5.03 months ago“There birds are wild or abused I got ringneck 3 years ago and he is still scared to death of people.”
— Matt Scott1.03 months ago“Appears to be one of the more ethical options. Tanks and animals appear well cared for and staff are knowledgeable.”
— CaseyM4.03 months ago
Reference
Frequently asked questions
Note — Store information and services may change. Always call (606) 325-4205 to confirm current availability, hours, and services before visiting Bert's Pet Center.